I Started A Lead Generation Agency From Scratch To Prove It's Not Luck

Alright, so in today's video I'll be breaking down step by step how I made $2,500 in 24 days with a brand new lead generation agency. So on the last video that I recently posted, I'm going to include it in. The first link in the description is kind of like a vlog of me just restarting my business. I went on this brand new challenge at the end of 2024 and my goal was to start a completely brand new lead generation agency and sign a client as first fast as possible. But the catch was I was not going to use any case studies, any client experience, any testimonials, anything like that. I started with a brand new business name, brand new emails, brand new domains, and I kind of just restarted a brand new lead generation agency. Pretty much exactly how you would be doing it yourself if you were looking to start your own lead generation agency. And I actually documented that, you know, pretty much everything I did over the 24 days. So the first link in the description below is a link to that vlog. Go and check that out. So this video I'll be kind of just breaking down the specific steps that I took that led to me getting that result leading to me making $2,500. Here's just some proof, right? I charged the client, Vanessa. I actually have a sales card recording of me closing Vanessa, but I charge her 2.5k. I'm actually in Canada and as you can see, you know, I use stripes auto converted to CAD currency which is equivalent to 3.4K Canadian. But I made $2,500. As you can see, January 20, 2025. I started this business on technically December 28, 2020. I'll get into a little bit more details, but I really didn't do anything until January, right? So in 24 days I made 2,500. And just to give you more context on who I am, my name is Jimmy. I started my original lead generation agency back in 2022. Within 90 days I scaled it to 10,000. I still run to that lead generation agency to this very day. Our best month was back in November where we made $83,000. So I very clearly know what I was doing right? But essentially I just wanted a brand new lead generation agency, put it on YouTube and just prove to everyone and show everyone that anyone can start a lead generation agency. They can make money, they can make thousands of dollars without needing any case studies or experience. And they could do this within literally a month, right? It doesn't have to take half a Year or take a year until, you know, you start making money. Right. Before I started my lead generation agency, I was working at McDonald's a few years ago. And then I learned pretty much everything about this business when I was working at IBM in sales. So that's kind of where I learned that. Here's a picture of me and this is kind of what my life looks like today. I just figured would slap some images of me and who I am. Just to give you a little bit more background context. So just to give you and jump right into the video, pretty much I'll be sharing with you everything I did across these days, like the specific step I did it, how I did it and why I did it. Right. And there's actually a corresponding Google Doc that goes along with this. If you want this Google Doc, just drop the link in the comments below. But this is kind of the Google Doc that I put together of me walking through all the individual things that I would need to do in order to start my lead generation agency. It's a doc that is 11 pages long. But just jump back into kind of the flowchart. Right? What even is a lead generation agency? I think that's pretty important to cover. What exactly is the business that I started? Essentially what I'm doing is I'm working with businesses, so B2B businesses. And essentially I'm helping them find new clients. Right? So the term they use is called leads. So what I was doing was generating leads for these businesses and those leads would then turn into paying clients for their business. And how exactly I would do that is I'd be using cold emails and for myself. So this is me, lga lead generation agency. So I'll be using cold emails to reach out to businesses and basically send them a sales cold email and be like, hey, are you looking for more clients? We could basically help you. And once I landed a client for myself who, you know, in this case paid me 2.5k, what I'll then be doing is helping that client land clients for themselves using cold emails as well. So pretty much I'm using cold emails to line a client for myself and then I'm using cold emails to go out and land a client for my clients. That's basically the general gist of what I was doing. So how exactly did I do that? So the very first step I did to start my brand new lead generation agency is step one, which is setting up the infrastructure. And I actually did this on December 28, 2024. So essentially what I was doing because the cornerstone of this entire business is using cold emails, right? Obviously I'm using cold emails for myself. The very first step is to set up the email accounts that would actually let me send cold emails to get a client for myself. And this is a fundamental step to, to the entire business. This is probably the very first thing you should be doing if you are looking to start a lead generation agency. And the reason why is because this process actually takes 14 days, as in the setup itself. It might take you like 30 minutes. It took me 20, 30 minutes to set everything up. But you have to do something called a warmup where you're essentially just ramping up brand new email accounts. Because you can't just get a bunch of email accounts today and just start blasting a bunch of cold emails tomorrow. All of that will land in the junk, you know, the junk section of your emails, the spam box, stuff like that. So you actually got to ramp it up over 14 days. It's completely automated and basically I just needed to set up these email accounts. It took me 20 to 30 minutes to do. I bought 10 domains and 30 email accounts and this cost me around $300 USD. So I set up 30 email accounts. I could have went for more, but I figured I was like, you know what it is, what it is. I'll just start with 10 domains and 30 email accounts just to get this going, right? And maybe you're watching this video and you're like, oh, $300 is a lot. And I will challenge that thought because this is a business where the ROI is just super, super great, right? Even in this specific example, I invested $300 one time upfront and I made back 2.5k literally within the next, within that 30 day period before I even had to pay off that credit card, right? Now, again, granted, this isn't a get rich quick, it's not a make money hack. I literally know what I'm doing, which is why I was able to do this. But I literally was able to turn $300 into 2.5k, right? Quite literally speaking, right? It's almost a 10x ROI. And that's really the power of this business if you know how to do this correctly, right? So here is an example of one of my inboxes, Jay Fungbox LGA Studio. And as you can see, I enabled the warmup on Saturday, December 28, 2024. As you can see, I got 30 email accounts and these are just screenshots that I grabbed directly from the blog. So if you want to watch the Blog again is in the first link in the description below. But these are just screenshots from the blog. But yeah, so I set up 30 email accounts and that's the very first step I did. Now the next steps, pretty much everything else I did, right? The best part about this business is you want to kind of just build everything up in between the 14 day period while all of your emails are warming. Now what I did is I'm pretty lazy, right? And I also have other things going on. I actually have my lead generation agency going on and I have my second business which is a consulting business where I teach people how to start their own lead generation agencies. I'm pretty busy, right? And I obviously just based on my own working style, I, I didn't want to space out all of these activities and spend like an hour a day for 14 days straight doing it. I figured I'm just going to block out one day on my calendar one afternoon and just kind of tackle basically everything. So really for me, I built this entire business across two to three days, right? Across, I'd say 15 to 20 hours, something like that. And I just hammered everything out. Basically that's how I like to do it for my business. And that's what I did. And I pretty much did all of the setup on one afternoon at a coffee shop. Again, this is in the vlog. This is me drinking coffee inside. The vlog actually looked, the coffee was like steaming over here, right? And it was like just really, really hot. But basically I did everything and all of the setup in one afternoon at a coffee shop because all I needed was just a laptop Internet connection and just three to four hours. I spent three to four hours just setting a lot the backend stuff and a lot of the other stuff came with the sales calls, right? So basically how I did it was I just locked in for three to four hours. I did it all in one go. But at three to four hours was me just sitting there at that coffee shop on my laptop, just typing away. I wasn't like messing around. I wasn't going my phone just scrolling on Instagram. I wasn't walking around talking to my friends. I was locked in for those three to four hours. And again, I could have just spaced out this three to four hours worth of work over 14 days. But I was like, no, I'm just going to tackle it. So if you're working a busy job and you're looking to start a lead generation agency, you don't really even need to just tackle everything all in one go. If you're able to do that, you, you know, that's fine. Of course it's three to four hours long. If you can't do that, just space it out across the 14 days. And here's exactly what I did in those three to four hours. I did a couple of key steps. So the very first thing I did was just pick a niche, right? Because essentially I just needed to identify a specific B2B industry that I'll be selling my lead generation services to, right? Because there's a famous quote in marketing that goes, if you try to sell to everyone, you end up selling to no one. So I picked one specific niche. The one I picked was marketing agencies. And the most important part of picking a niche is actually doing the research, right? Because I, you know, for my second business inbox that my consulting business where I teach people how to start a lead generation agency, I literally tell people that picking a niche is probably the easiest part of the process. The hard part is the research, because it's boring, right? No one wants to sit there for an hour to do research, but success is literally determined by these boring things that really no one wants to do, right? The research is the most important thing part of the process. And for me, my research process took me around 30 minutes. I used a lot of AI to help me. Here's actually the doc that I put together and I'm actually just going to show you what that doc looks like, right? It's the Google Doc where again, I chose marketing agencies. I just answered a bunch of key questions, right? How does marketing agencies benefit my offer? What they typically tried before, what the problems they have, what are the unique advantages of selling lead generation? I just answered all of those questions. I did a lot of research in the market size and the growth, how much money they charge, some of the industry trends, recommendations for actually selling my services to them, like, how do I actually go about doing that? And kind of like the Reddit forums, like the communities. Because one of the key aspects of doing research is joining the communities of where the niche that you're in is. So for my case, I was selling to marketing agencies. It would be to my benefit to join like a bunch of Reddit groups, Facebook groups, stuff like that, to actually put myself in the shoes of these marketing agencies. And that's exactly what it did. And again, this process for me took me around 30 minutes and it might take you somewhere between 30 minutes and one hour. And with that information, my next step was to actually put together my leads list. So I identified that Selling to marketing agencies, the CEOs, the founders, the owners of marketing agencies. My very next step is to put together kind of just like a gigantic list of email addresses of all of the business, you know, all of these marketing agencies, business owners. And what I did was I scraped together a list of 2000 marketing agency owners. Here's what my list looks like. And as you can see, I actually had1998 because I was like verifying my email accounts, stuff like that. And it just came out to just a little bit under 2000. But this process itself also was really, really quick. I think it took me like 10 minutes to actually build my leads list together. So that's the very first thing I did was picking my niche and building my leads list. Now the next step that I did was actually just putting together my cold email campaign. So what I did was I decided to build five different offers, mainly for testing purposes. Now if you're watching this video and you're like, what is an offer? An offer is essentially a very one or two sentences, kind of just explaining to people, number one, who you help, how you can help them, and what's the specific process that you'd be taking to help them. It's kind of like imagine you're just going for a networking event and someone asks you, hey John, how do you help? Or what do you do, what do you sell? You're probably going to say something along the lines of, well, I run a lead generation agency where I help marketing agencies sign five to 10 clients every single month, something like that. That's essentially what an offer is. And I actually put together five different offers for more. So for testing purposes, very, very important because the offer is actually 80% of the actual cold email message. So what you're writing in the cold email, 80% of that actually comes from the cold email. And what I did with that is I ended up building a five email long sequence. So I obviously have the initial email and then I had four follows because people say the money's in the follow ups. And in total this is a process that took me roughly one hour to do. Right? A lot of people who's doing this for the first time, it might take them a little bit longer and it might take them two to three hours. But for me, because I've done this so many times, it took me around an hour to do. And my structure of my cold email was just three key components. The first key component was just a very simple yes or no intro question. My next component was the offer that I built up above. And finally it was my call to action. So essentially my next step. And for a little bit more background context, here's an example of what one of my offers, one of my five offers looked like. Again, it's just a very simple sentence. We help marketing agencies add 15 to 20 qualified sales costs per month within 30 days without relying on paid ads or LinkedIn outreach by using our AI powered cold email framework. Right? So that's the offer one of the five offers that I built out. I did a little bit of analyzing to just, you know, you know, just see what it will look like. I decided to look at why it might work, why it might not work and just kind of analyze what's in it for number one myself. But, but for the marketing agencies that I'll be reaching out to, you know, I came to a conclusion that offer one and offer five were just the most compelling. And I kind of just looked at the offers that I had and I was just basically analyzing, right. I think it's a pretty important thing to do so that you kind of know what results that you can expect. And I actually ended up building my email sequence. I'm not going to show my email copy just on YouTube just because, you know, I just don't really want like thousands of people to just copy and paste exactly word for word. That's specific cold emails that I use and, and just make the strategy not use, not working, right. But essentially I shared an exact email copy with all of the people that I worked with inside of Inbox lab helping them start their own lead generation agencies. Now the next step I did was build the vsl, right, the video sales letter. And essentially what this is, is it's an evergreen video that kind of just does all of the selling for me, right? If you watch the live sales call recording that I posted literally last video, that was the sales call that came from this video sales letter. And it was the very first time I spoke to that person that I was selling my services to. It was like a 20min call and I walked away making $2500 across 20 minutes, which is absolutely insane. And the reason why is because that prospect, her name was Vanessa the client, she actually watched the video sales letter before the actual sales call. And she really came to the call understanding number one, how I could help her what I specifically sell. And she already trusted me, which made the entire selling process just super, super easy. Which is why I say you don't even need to have sales experience to sign a client, right? As Long as you're able to execute on this strategy the right way, people are going to come to you looking to work for you. Right? So essentially what I did and how I did that was I just created a simple video, it was like 30 minutes long, that explains who I am, how my lead generation services could actually help marketing agencies. And what this did was it just built a tremendous amount of trust with leads because I was actually providing them real value and I was essentially educating my leads to before the actual sales call. And the VSL was designed specifically with no case studies just to prove that again, this process is possible to, you know, to actually sign a client without having any proof of ever, you know, working or testimonial stuff like that. Right. And there's actually two key components of building out the vsl. The first component was the visual presentation. So for me, I did it on a flowchart. Here's actually an example what my flowchart of what my VSL looks like. I built it out on a flow chart you could do on a Google Doc or a PowerPoint or something like that. And the second component of it was actually recording the BSL and in total building up the VSL presentation. So the flowchart I used took me around two to three hours to build out. I'm pretty good in front of the camera, so it took me 45 minutes, roughly 45 minutes to record a 31 minute video. I didn't have any video editing or anything like that. I basically just recorded the video, kind of like what I'm doing right now. And I posted it onto YouTube. Now this VSL Again, it is unlisted, so you're not gonna find it on my channel. I booked four sales calls off of 92 views. So I was sending these cold emails to, you know, the marketing agencies, 92 of them watched the video and I got four sales calls from it. As you can see, it's 31 minutes long. And I literally titled it How Marketing Agencies Are Getting Clients Using Cold Emails. A Step by Step Guide. And I posted this video again on January 10, 2025 as well. And this video is not publicly available on my YouTube either. It's unlisted. But I shared it with all the people I'm working with of inside of Inbox Live and and on. I think I cropped out the date, but here's actually a post I made inside of the Inbox Lab community where I said, here's my vsl. I'm purposely not using any case studies and my primary strategy behind the VSL is just to build a ton of credibility through my personal story and objective facts by using third party sources, which will literally just prove the effectiveness of what I'm saying of the system and by breaking down the system without getting into the nitty gritty details. So I watch a lot of VSLs and, and a lot of people kind of just do this step wrong. They're either not in enough detail or they just go into way too much detail. And they're talking about the most random things, right? The email accounts, the warmups, all of this random stuff. You don't need it, right? And this VSL is literally proof. And I literally built up this VSL and it did all of these steps quite literally when I was working out of this coffee shop on one random afternoon, which is absolutely crazy. Now a few days after that, on January 14th. So I think I launched my cold email campaign on January 11, 20. So literally three days after that I made an update inside of the inbox community and pretty much I said, quick update on this campaign and where this VSL is. I started this campaign on that Sunday and I sent almost a thousand cold emails. I got 16 replies, six positive replies, and I booked one sales call. Right. Obviously the bounce rates was a little bit high, the open rates was a little bit low. But you know, keep in mind that this campaign was literally just three days old, which is why these statistics are fine and they'll continue raising. Now after that I put a screenshot of a guy who, you know, I cold emailed and he replied back and this is kind of what you should get like as a reply and what this looks like. They literally said, hi Jimmy, yes we are, I'm looking for new clients. We're happy to chat with you. Can you please share me some times? Right. And that's basically what I was doing. I was telling people. So there's this guy that I'm working with, his name is called Travis and we're just bouncing some ideas off of marketing agencies and he was basically saying that he really likes the unique mechanism and the angle that I'm selling my lead generation services to, especially the since I don't have any clients. And again, here's kind of what the analytics looks like. This is what the analytics look like. A few weeks after that, I think this screenshot was taken around the time when I signed a client. So around January 20th. So like 10 days have passed. As you can see, I sent close to 6,000 cold emails. I was up to a 58% open rate. So as you can see up above it was 47 and it slowly increased to 58. Almost 60% a total replies of that. Of those 168, I got 29 positive replies and that's what that looked like. And I actually booked four sales calls from that right now with that being said, with the four sales costs that I did take right after sending 6,000 cold emails, one of them no showed two of them simply weren't a good fit. Like I just couldn't sell to them. And I closed one deal for $2,500. Here is the sales call recording. As you can see, it's 21 minutes long. And this is Vanessa, the marketing agency client. This is me just selling my service for $2,500. If you haven't seen that sales call video, I encourage you to go and check that out because it was just a really good, real sales call to be honest. Right. Vanessa came on to call, she watched the dsl. She really understood exactly what I was doing. But she still had a couple objections. I think she hit me with, well, let's get started with this next week. And I told her the price and she said it was too expensive. Right. And here is a screenshot of that 2500 USD. Again, Vanessa, here is me with the, you know, with the proof that I actually did this. So that's basically how I did that. Right. And I did this in 24 days. I started a brand new lead generation agency. 24 days later I made $2,500. So that's a little bit, you know, if I balance that out, that's a little bit over a hundred dollars a day with a brand new business with no case studies, no proof and no experience. And hopefully this just proves, this challenge just proves to you that anyone can start a new online business as long as they have a skill, that skill has high demand and and executing on the strategy the right way, anyone could make money online. Now again, I will say it's a caveat. I do know what I'm doing. I run my own lead generation agency. I've been doing it for the last two years. So I obviously know what I'm doing. And if you were trying to replicate these results, you probably wouldn't get it. Like get the same type of results because you just probably don't know what you're doing and you're doing it for the first time. And that's completely fine because if you're still here, what it probably means is you're pretty serious about starting your own lead generation agency. And I want to present two different paths that you can take that will just give you the best chance of success and making money with your own lead generation agency, depending on your own specific life situation. Now option one is if you just like and you are just mildly interested in the idea of a lead generation agency, but you just feel like you just need a little bit more information on just how all of it works and if you think that you just want to go ahead and try this completely on your own, completely for free, then you know, here's option one. Now the other group of people that this option one would be really good for is if you just honestly have less than a thousand dollars liquid that you can invest into starting this business, right? Because if that is you, I would strongly suggest that you guys just go through my YouTube channel where I talk specifically about my journey and the key lessons that I went through from starting my own lead generation agency. Just watching some, you know, different YouTube videos, take some notes, learn for free, and more importantly, actually take action because there's been a bunch of people who watched through my YouTube content and went on to sign the first few clients. Now this process, what I will say is if they go and do it themselves, it might take them a while, right? It might take them six months, it might take them a year to actually start making money. But they're doing it for free and it's 100% viable, right? This business will cost around 100 to $300 to run. For me, I incurred $300 worth of cost. And honestly, if you have less than $1,000 liquid to, you should probably just use that for the actual business, right? To be honest, it really doesn't make sense to be investing into learning from other people, into mentorship, into additional support and additional help. At that stage it's just going to financially handicap you. And no one's ever going to say this online because everyone is just trying to sell you the course with zero regard for your long term success. And actually in the description below and on my YouTube channel, I actually put together this free lead generation agency course that I would encourage you to just go and watch yourself if you are looking to learn for free. Now option two is for you if you are serious and you're 100% committed to starting your own lead generation agency where you're kind of just looking for personalized guidance, accountability and support with getting everything started and off the ground. Maybe you're working a job right now and you just don't have a bunch of time to just go and Spend a year trying to figure out everything on your own. And, and what you're looking for is you want to expedite the timelines that it will take to actually see success with this. So your goal is rather than taking six months or taking a year to actually sign that very first client, you want to do it in the next 30 days. Like literally as I have showed you and how I did it. Because you see the value of just getting consulting and mentorship from someone who has just achieved what you want to do. And if that is you, then I have a paid consulting program called Inbox Live that could potentially help you out. Because the mission of Inbox Lab is to help people exactly like you start your own lead generation agency that makes between five and ten grand per month in the next 90 days. And this isn't a course, this is a one to one consulting program where I will work with you directly to help you start your own lead generation agency. To date I've helped over 150plus people start their own lead generation agency. Here's you know, some of the people I've worked with. Here's Simon, who's literally working as an engineer and he makes $4,000 a month with his own lead generation agency outside of his job. When Michael, who made $13,000 with his lead generation agency. We have Daniel, who made $13,500 with three clients with his lead generation agency. We have Brian who is at $24,000 per month with his own lead generation agency. And we have Spencer who in August he actually messaged me saying he should be over his first $20,000 a month back in August. Today, right before I filmed this video, I actually shoot shot him a message and he literally mentioned that he has hit $30,000 months with his own lead generation agency. So you know what I'm sharing with people, it just works, right? There's absolutely no other words to explain it. It's a process that's proven. I've done it myself. I started my own lead generation agency. I went from 0 to $10,000 per month in my first 90 days. I started a second lead generation agency. I went from 0 to my first client and paid me 2.5k in literally less than 30 days. And I've helped countless people start their own lead generation agencies, sign the first client, sign their first few clients, make money and get to over $10,000 per month with their own lead generation agency. And here's what Inbox Lab looks like, right? Here's what the program looks like. It's Just content talking about the step by step of everything you need to do in what specific order to actually start a lead generation agency and make money. Right. That's the best way I can explain it. There's also a community in here of all the other people who I'm working with to start their own lead generation agency. We have weekly group calls with every single member of Inbox app you can literally jump on. Literally. We have Nelson, who's a nurse. Nelson, you know, he's literally a nurse. That's a pretty intensive job. And he was able to start his own lead generation agency and he actually signed his first client for fifteen hundred dollars roughly forty days after we started working together. And inside of Inbox Lab I will literally be helping you pick a niche. I'll be helping you pick your offer, write your cold emails, put together and review your VSLs and all of your sales calls. So if you are serious about starting your own lead generation agency and what you're looking for is a proven one to one consulting to get your own lead generation agency to five to $10,000 per month, then the first link in the description will take you to a page to schedule a strategy call. And the purpose of that strategy call is to see if we can help you in the first place. And honestly we just can't help everyone. My name and reputation is on the line because it's attached to the business and we just can't gamble with the integrity of the business by just working with people who we just generally can't help. And if we can help you and you decide that working with us will just give you the best chance to succeed with your own lead generation agency in the shortest time on possible, then we'll get started right then and there. If we have the ability to take you on and make sure you get results. And by the way, this is for serious people only. So if that is you then use the first link in the description to set up that call and hopefully your screenshot will just be part of a video like this just sometime in the future. But that's pretty much what I wanted to share with you today. Hope you find value in this video. Make sure you drop me a like make sure you drop me a subscribe and I'll see you in the next one. See ya.