My Agency Service Delivery Process (2025)

Hey, so in today's video, I'll be walking over how to do service delivery for lead generation agency. And this is the only video on lead generation agency service delivery that you will need to watch in 2025. And while this video, it won't be kind of like a step by step guide, do this, press this button type of video, that's just simply not possible. Because the reason why is it's kind of like saying, hey, Jimmy, make a video on a step by step cooking video. But okay, but what specific meal, right? What type of food? What kind of stove do you have, right? Is it a microwave or is it a gas stove? And service delivery for your lead generation agency clients is kind of the same way, right? There's just a bunch of moving parts. And the truth is, anyone who has a step by step method of service delivery likely just isn't sharing with you the full picture. But that doesn't mean that there isn't a systemized way and a really structured strategy that, that you can just use for service delivery. And once you fully understand what I'm sharing with you today in this video, you will not only be able to get great results for your clients, you will be able to make more money, but you will also just set yourself up for success long term and you'll be able to just really sell anything. Even in the future, 10 years from now, you want to sell, I don't know, like a water bottle or some other type of service. You'd be able to do that because of fundamental principles that I'll be sharing with you in today, today's video. Because if you're not able to get great results for your clients, honestly, you just won't be in business for a very long time and you essentially just be another Internet scammer. So just make sure you stick around and pay attention to today's video. And in case you don't know who I am, my name is Jim Fun. This is me over here and I run my own lead generation agency. I've been running it since October 2022. And my best month was actually two months ago in November 2024 where we did $83,000. We honestly, transparently, we do between 50 and 60 grand on any given month. But our best month was in November. And this is important because of this 83 grand, I think roughly 30 grand of that came from new clients, but the other 50 grand came from clients who we are already working with where we were giving them great results and they were paying us thousands of dollars in return. For the services that we're offering, which in this case was lead generation. Right. So most of our money actually comes from clients, but that are already our clients and it doesn't really come from, you know, just signing new clients all over the place. Right. Even if we didn't sign a new client, we still would have made like 50 grand in a month. Right. Because that's just how important it is for to just really crack client and service delivery. As a lead generation agency, you just make way more money long term. Right. And just to show you some proof, here's actually one of our. One of the best case studies that we have purely for the fact that we were able to work with him and he was able to sign VMware. Right. If you don't know what that is, just search that up. Is one of the largest tech companies in the world, billion dollar publicly traded company on the New York Stock Exchange. Just a very big company that a lot of businesses actually know of, which is why it's such a great case study because we're able to connect him with VMware, where he actually landed a client and made multi six figures from this one deal alone that we got in contact with him. We have a bunch more case studies of other clients that I have worked with and that we are currently working with at my own agency where we're just booking a ton of sales costs for them. Right. But I'm not going to get too much into details because if you're watching this video, I assume that you're not, you know, you're probably not like these people. Right. You're looking to run your own lead generation agency and get great results. So one of the best parts about running a lead generation agency is the service delivery is actually pretty simple and it's a very relatively streamlined process because what you're doing is you're first using cold emails to land a client for yourself. Once you have that client, you will also be using cold emails to help your clients get results, get more clients, book sales calls. So really, by the time that you sign a client for yourself, you should have a pretty good overall idea on how to use cold emails to generate sales costs. Otherwise you just wouldn't even have that client to start with. Right. And this is important because other business models like SMMA or copywriting or all of these other things, it's just not as simple. Right. For example, if you run a marketing agency and you're selling, let's say, Facebook ads, you're helping other businesses get more sales through Facebook Ads, you're probably not going to be using Facebook ads to number one, get that client for yourself, but they're probably sending a bunch of DMs or you're relying on word of mouth or whatever the case. And by the time you get that client now you're just opening up the Facebook ads manager for the very first time and you really just don't know what you're doing, right? But with a lead generation agency, because you're going through the process yourself first, number one, you have proof of concept. So you're literally able to tell clients, hey, we've done this for ourselves, we know what we're doing. And that would be true if you have a client, otherwise how else would you have gotten that client? But the overall steps of just setting up your email infrastructure, building your leads list, the code, email strategy, it's kind of a similar process that you use for yourself. And the main difference with your only generation services compared to your clients is literally just the offer, right? And the offer is essentially what your clients sell to who and what problems does your client's product or services fix and solve? And Probably I'd say 95% of your client results and satisfaction really does come down to the offer and, and just really understanding it, right? Because most people think that service delivery, it's like the random things like the client onboarding process or what email should I send after assigned a client after they pay the invoice, or how often should I communicate with the client. And while all of those things are important, at the end of the day, results are really the only thing that matters. I'm not saying those things aren't important, but really the thing that gets you paid is just getting your client's results, right? It's really as simple as that. And by understanding what I'll be sharing with you today, not only will you be able to deliver your clients great results, which is pretty obviously the goal, but you'll also be able to make more money in the back end because you will then be able to collect case studies, which means you will be able to charge more money. And that also means you'll be able to get happy long term clients, which makes your business just way easier to run as a whole, right? No need to be struggling, feeling like you're banging your head against the wall and just running a business that's just harder than it needs to be. So let's jump right into it. So everything just really starts with the offer. I really can't stress this enough. Everything starts with the offer. Because let's just say, for example, let's say you were selling me a car. In order for you to actually be good at selling that car, you'd obviously need to understand a few key details off the car, right? You need to understand the key specs, the key features, what makes it different from some of the other competitors, how much does this cost, different details like that. And the exact same thing applies with, with your clients and their offer. Because as a fundamental step, a foundational step of service delivery, what you need to do is you need to collect all of this information from your clients from the onboarding call, looking at the website and kind of just doing your own research. Because what you really need to understand is why do people buy, right? Why do people buy your clients and service, right? Are they helping their clients make more money? Is a make money offer similar to lead generation, where, hey, we're helping you make more money with your business? Is it a save money? So for example, bookkeeping, accounting services, hey, we will help you save money, we'll help you cut costs. That's a money saving offer or is it a saving time type of offer? Hey, we will place these people inside, we'll place some bas inside your companies to help you as a founder, buy back your time. You're saving time. This is really the three core offers that you need to figure out what your client's offer fits in and which one of these three is. It's either a make money offer, a save money offer, or a saving time offer. And every offer will fit within one of these three. Sometimes it'll overlap, but the point still stands. You need to identify which of these three because these are the three core reasons why anyone would buy anything. So what is the ultimate outcome from your client's offer? Right? If your client is selling websites, what does that lead to? Right? It's obviously a make money offer. That's really what that is. So that would be the ultimate outcome. Hey, we'll help you make more money by building you a new website. You understand what is the specific problem that they solve? Back to the example of the website development. Hey, we're building you a new website because your current website respectfully is kind of shit, right? You're losing a lot of conversions. You get a thousand website visitors and none of them convert because your website looks shady, it looks very sketchy. People just don't trust it and obviously you're not going to make money from that. So what is the specific problem that your clients offer solves? What case studies do they have, right, really, really massive piece is leveraging your client's case studies and you obviously want to collect that information. What were your clients case studies? What were those companies looking like? What were the problems they were solving? What was the before state? What did your client help them do? What was the end result? What does that all look like? How long did that take? You understand the case studies and then the most important part is understanding the sales cycle because when you're selling lead generation services, the sales cycle is actually pretty short, right? It's actually very possible, right? Probably all of my deals, all of the people who I help start lead generation agencies, their cycles are probably maybe like a few days to a week. As in the sense where I could send someone a cold email today, I could get them on a sales call tomorrow and by the end of that call they'll pay me money. Right? Now obviously that's a pretty simplified process, but you get the point, right? That sales cycle is literally a matter of days, quite literally speaking. But certain clients that you work with, depending on the service and depending on how much you sell it for you, it might not be that simple. So for example, let's say you have a client that develops software. Software development agencies, they're usually selling the software development services for 50 grand, 100 grand. I actually had a client that literally developed products for startups and the smallest package that they sold it for was quarter million dollars, $250,000. No one's buying a 250K product or service within a 45 minute call, right? You're not just going to send them an email. The they'll hop on a sales call tomorrow and by the end of that 40 minute call they'll be like, sure, send me the invoice for a quarter million dollars. That's not how that works. The sales cycle for those type of products are definitely way longer. There's different decision makers involved. It's probably a multi sales call process is not going to be a one call close, that type of thing. So you really have to understand the sales cycle. The easiest way to get that information is just directly from a client and just use some common sense, right? Just do some research on the industry. Again, if it's a very, very high ticket service, you know, tens of thousands of dollars, hundreds of thousands of dollars, sometimes even millions of dollars. Don't expect that to be like a several day, even a several week long process. It's probably going to take a few months, right? When I was selling at IBM the type of products that we Were selling, I selling IBM cloud. They were like products that literally went up to like $10 million, right? And those type of deals literally took four to five months long to get together, right? But obviously one single deal, you know, IBM is making $10 million, right? Because the sales cycle is relatively long. So that's a very important concept that you really have to understand specifically regarding your client's offer, right? It's pretty easy to get that information though. Just literally ask your clients. But more specifically, here is a really good framework for really understanding how exactly to build your client's offer, to make it as compelling as possible so that you're actually getting them sales calls and making sure you're getting paid. And how you want to do that is just understanding what gets people to buy. And I actually learned this concept from, from this guy, his name's called Russell Brunson. Should probably search him up, right? He's the founder and creator of ClickFunnels. And it's a company that's literally worth like $300 million. And it's all marketing and sales. They build funnels and stuff like that. And he actually coined idea, which is new is better than better, right? New is superior than better, I should say. Right? And what that means is most businesses, they actually struggle to get interest for their products and services because what they have is what's called an improvement offer. Because the offer that they have, that someone has is the same vehicle and the same method that people are already using to try to achieve their goals. It just has a couple more features. It's like selling the same thing, but saying, hey, this is a little bit faster or it's a little bit sleeker. You're essentially telling people that what you have for sale is literally the same, but just better. That's literally what an improvement offer is. But there are two massive problems with improvement offers. The first is, number one, you have to get people to actually just admit that, that they're bad at something, right? Because if you're offering them a slightly improved version of kind of just what they're already doing, then the first thing you have to do is get them to admit that the problem isn't the vehicle, the method, it's them, right? And that's a massive ego hit. Depending on who you're selling to, you're selling to really high level business owners. It can be kind of challenging to get them to really think that about themselves, right? But the second biggest problem is improvement offers. It really only appeals to people or businesses that has ambition and that has Big goals. That's literally what it is. So the solution to this is to just create what's called a new opportunity. So not an improvement offer, but something called a new opportunity. So rather than saying, hey, what we have here, it's a slightly better car, what you're essentially going to be doing with a new opportunity offer is you're going to say, well, this car that you have right now, that car sucks. The problem isn't you, it's the car. But what we have here's a totally different car that's completely better and, and will take you where you want to go, just way faster. And there's literally nothing like this that exists. Do you see the difference there? Right. They're completely different, right. You're positioning what you have as new, right? It's not an improvement of what you currently have, it's just newer. And that's the very first thing you have to understand is any service that you have, you have to figure out how to position that as the old way, here's the new way. So maybe you've tried building a website in the past and, and it just never got you conversions. The reason why is because you're using the old way that just really sucked. What we have is, yes, while it is website development, it's the new way of building websites in 2025. It's a completely new and revolutionary way that has never been done before and just will lead to just way better results, something like that, right? So that's the difference between improvement offer and a new opportunity offer. And it's a very massive difference. Now on top of this, the next thing you really want to understand is the type of demand, because this really comes down to the type of offer that your clients are selling. Because there's really two types of offers. The first one is called a needs based offer. And these are kind of products or services that fulfill a consistent ongoing need and it becomes easier to sell because there's just always demand for them. So examples of needs based offers, or what I call evergreen demand offers, is lead generation, right? You can literally go up to any business owner and literally say, hey, do you want more customers? We can help you get more customers. And they'll be interested because they always need lead generation marketing offers are usually evergreen demand if you're running ads or social media management, stuff like that. Copywriting is another good one. These are offers where businesses will always just need them, no matter the scenario, basically. Right. And these offers often solve universal problems that people or businesses actively encounter, regardless of the Timing, right? And they're very simple to build email leads list around. So when you're scraping the leads list, you literally just use Apollo or LinkedIn or just any other directory and just build the leads list and message them similar to what you did for your own cold email lead generation offer, because again, businesses will always need it. Now the next type of offer is what's called intent based demand or search based offers. And these are products or services that rely on the customer to be actively looking for that type of stuff. And these are way harder to sell proactively because customers, they need to recognize the need themselves before seeking a solution. So example of intent based demand or search based offers would be literally custom software development, right? Most businesses, they're not actively looking to develop software and because they're not actively looking for it, if you reach out to them, your reply rates will be really, really low. Another one's recruitment, right? Usually most companies are not actively hiring. And as a recruitment agency you, if you reach out to just a random tech company and be like, hey, are you looking to hire? They'll literally be like, no. Or even website development, I think that's a really massive one is most people, they're not necessarily looking to build a new website, but the people who are looking to build a new website, they're searching for it and those are the easiest people to sell. So how you want to go about this is a little bit different. You want to build your lists through custom intent. So for example, let's say you have a recruitment agency client, right? What you want to do is you want to find companies with an open job role for recruitment offers, right? And for the people that I work with, helping them start the lead generation, agencies actually share with them the specific process. But it's just a little bit too advanced to share here on YouTube, right? It's just way too much in the weeds. Right? But if that is something of interest, then I'd recommend, you know, working with us to learn how to do that. Right? But I digress, right? So if you have search based offer, you 100% will need to do some form of custom intents leads to scraping. Otherwise you're literally going to send emails and hear crickets. Right? Because most people, again, they're just not actively looking for, you know, software development or recruitment or website development or you know, all these other things. Now the next point is really understanding market awareness and sophistication. And I learned this from a book called Breakthrough Advertising. So I actually download this on my iPad and Reddit because the physical copy book, I think it literally sells for like six or seven hundred dollars, right? It's a pretty expensive book. And the reason why it's expensive is, is because it's one of the goaded books when it comes to advertising, marketing and sales. That's how good this book is, that people literally resell this book for 700 bucks. But luckily for me, I was able to get my hands on it for free through my iPad. Right? But anyways, so basically what market awareness is, is just understanding and knowing where your client's target audience stands in terms of just understanding the problem, the solutions available, and how your client can actually help them. Right? So that's a little bit of a lot of information. But what that is is you just really understanding, let's say your clients, they sell software development. I think software development is a good one. How aware does their clients, how aware of them that they need to develop custom software and more importantly, how aware are they that there are software development agencies that exist? Right. And there's actually five stages when it comes to market awareness. Aware, Unaware, Problem aware, solution aware, product aware, and most aware. And here's why this matters when you're selling your clients B2B services, right? Because each stage, it actually requires a different approach. And if you do this wrong, your messaging is just going to completely miss the mark and it's not going to be very effective. So if your client's clients is unaware, which means that they don't even realize that they have a problem, what you need to do is educate them on the problem that they didn't even know that they had. Now, if they are problem aware, meaning they understand the problem, but they understand they have a problem, but they don't really notice different solutions or what the options are. What you want to do is you want to focus on amplifying their current pain points and introducing a new idea as a solution. So you're kind of introducing your client's service or product as a solution to the problems that they knew they had. Now, for prospects or clients that are solution awareness, meaning they know they have a problem and they know that different solutions aware. What you need to do now is just literally demonstrate how your client service is the best fit for what they're looking for. If the product aware, which means they understand that there's just a bunch of different solutions out there and they kind of know what's going on. What you need to do is you need to build a ton of trust and you need to prove that your clients can actually Deliver. So you really have to leverage case studies and, and testimonials because people already know that if I want to grow my business, I need to run some ads. If I want to get more conversions, I need to fix my website. And there's like a million different website development agencies out there. So what you need to do is you need to prove to other people that hey, my websites are the best, or your clients websites are the best. And how do you do that? Well, it's through case studies and testimonials. And finally in the fifth stage is when people are most aware and it makes it easy for them to take action, like just booking a call or just. So these are the people who are kind of like layup deals because they're already aware of all their options and they're just actively looking. So back to the example of recruitment offers. The type of people that you want to reach out to are people in the most aware stage. Because the business, they are aware that they need to look for candidates, they have open job role, they're aware that they probably have in house recruiters, there's other recruitment agencies, and they're kind of just ready to move forward with whoever could just provide them the service. And by knowing which stage the audience is at or your client's client's audience is at, what you could do is dial in the messaging to just speak directly to the mindset and just make the sales process smoother and just get way better results for your clients. Now the next thing that you really have to understand is something called market sophistication. Market sophistication. And what that's all about is about understanding how familiar your client's audience is with not just the problems, but but also the solutions being offered in relation to the market. And what this is more so is more so about how much competition exists, right. How overexposed are prospects to other offers and how well do they understand the industry that your clients are in? And there's actually five key stages of market sophistication, right? And the first one is what, you know, what Eugene Schwartz Inside the Book calls first to market, which means that the people that you're trying to sell to have has just never seen or heard of a solution like this before. And all you need to do is just explain what the service is and how it solves the problem. So for example, let's say you're selling lead generation. We help you get more clients through a proven lead generation process. This works really, really well because you don't have to get very specific, very granular. You don't have to get in the weeds because people have just never even heard of lead generation before. Right now in 2025, most services that you will sell, whether it's for yourself or for your clients, it's probably not first to market unless it's just super, super unique or just super, super niche. Now the next one is what's called competitors are emerging, right? Pretty self explanatory. There are other people inside the market who offer similar solutions. So what you need to do is you need to emphasize why your client service is better or different than what is out there. So for example, saying something like, unlike other agencies, we have a guarantee, right? And that's assuming most other agencies don't have a guarantee. If they do have a guarantee, then obviously this won't work very well because you're basically just saying the same thing as everyone else. So essentially in the competitors emergence section of market sophistication, you just need to showcase that you're different and how. Now the next one is what's called market saturation, which means the audience has just kind of seen it all. You know, big promises just aren't enough. Just telling people you get them 100 sales calls isn't enough to draw interest. What you need to do is you need to get ultra specific, introduce unique mechanisms or highlight a niche focus. So for example, this is probably where cold emails is. That's probably where most services are in 2025. And it's not a bad thing, right? But this is how you want to sell it. We use a three step cold email formula tailored specifically for SaaS companies to generate high quality leads. So notice how specific this sentence is, especially compared to this one, right? It's way more specific because the audience has just seen it all. And how do you want to introduce differentiation is through what's called the unique mechanism, right? That's really how you want to do it. And finally, we have skeptical markets where prospects have just been overexposed to marketing and they just don't believe the hype anymore, right? Here your focus needs to shift to the proof, transparency and just building trust. So case studies is a really good way of doing this, right? Because people just, they're just very skeptical, right? They've probably been scammed before, they've been burned before, they tried this before and, and you really just have to, your biggest objection is going to literally be on the sales call, hey, we've tried this before, how are you different? And then the last market sophistication is Something called hyper competitive where this market is just highly sophisticated and prospects, they already know all of the tricks, they already know how to do it themselves, they've seen it all. So to really stand out, what you need to do is appeal to just their deeper desires, their deeper values and even make them feel like they're just insiders. So as an example is say something like join a select group of SaaS founders for community aspect using this advanced lead generation strategy to dominate this niche. Right. Now obviously all of these examples are for cold emails, which is probably not what your client is going to be selling. But hopefully you get this point across because this is very important for selling B2B services. Because understanding sophistication level of your client's market will literally determine how you shape your offer, how you shape the messaging so that it just cuts through the noise. And if the market is completely new, you just want to keep it simple. That's really what it is. If it's saturated, saturated lead into more proof, right? Show more, be more specific with what you're saying and position your offer in a unique way. Now in highly sophisticated markets it is harder to stand out. So your message really does need to evolve accordingly. And this is why it's just super important to really understand this, right? And obviously I summarized it in this, you know, in this video, but if you get the chance to read Breakthrough Advertising, it's honestly one of the greatest marketing books that you will ever read, right? I've read probably like 200 bucks in total for business marketing, Sales and Breakthrough Advertising is definitely one of those top five books that have been really just responsible for a lot of the money that I have made inside of my business. Now in terms of the actual service delivery overview, which is kind of more so the nitty gritty, right? Essentially what you're doing for your clients as a lead generation agency is, is all you're doing is you're generating traffic so attention and eyeballs and generating leads. So what that means is you're creating interest and you're nurturing those people. So you're not taking sales calls, right? You're not working with the client, you're not taking these sales conversations and you're most definitely not collecting money for your client. This process is what you'd be doing for your own specific service. Obviously you'd be taking your own sales calls, you'd be making, sending invoices and collecting money. But that's not what you're doing for your client. All you're doing is you're focused up here, generating traffic and generating interest, generating attention and generating interest and nurturing those people. That's really what it is. Don't overcomplicate the process. So your job is just to generate traffic for your clients. And how you probably be doing that is using cold emails, especially if you're selling lead generation. And there's really four things that you need to do, right? Most people overcomplicate this, but there's just four things. The first is you're obviously going to be building and setting up the cold email infrastructure, the domains, the email accounts. Not too different from what you did for yourself, warming up those email accounts, stuff like that. The next thing you'd be doing is writing your cold email campaign. So writing the words like the actual copy, building the leads list, writing the actual cold email campaign. Again, you've probably done that. If you have a client by yourself. The next one is you'll be writing the vsl. You're not filming it. Literally, you're not filming it. Most people, I get a lot of questions in my comments. Hey Jimmy, when I do the VSL part, am I filming it for my clients? Am I writing it? What am I doing there? The answer is all you're doing is writing the vsl. If you work with, depending on the client you work with, some clients actually don't prefer you to script it. They prefer like bullet points or something like that, right? So what you want to do is build the VSL for your clients, but you're not the one filming it. And then the final thing you'd be doing, the fourth point is you'd be handling email replies and booking them on the calendar. And this is kind of your involvement on a day to day setting. So when it comes to service delivery, getting results aside, which is probably the most important part, results aside from what you need to focus on is things like client communication. So like literally just sending your clients a quick little message, updating your clients on what you literally did. So if you set up some email accounts, literally be like, John, Mr. Client, Mr. Whatever, right? We just set up like 40 email accounts for you, right? And it's very important you do that because since what you're selling is a done for you service, which means you're literally doing everything for them, if you don't tell them that you did something, they won't know that it's done right, for all they know, you, you just collected $3,000 on a sales call and you literally hopped on a plane and you're in Mexico sipping on a margarita. Or something like that, right? So what you want to do is just be very transparent in terms of client communication. And you also want to set realistic expectations for clients. So don't tell them that you make them like a million dollars in the next month. Right? Cause it's not going to happen. And if you do this process incorrectly, you're going to get a ton of refunds. Right. And running your business is really going to be a nightmare. So you really want to make sure that you're just setting realistic expectations for clients. And each client that you work with, most of the work in terms of time commitment is actually done up front. Right. So setting up the code email infrastructure, you know, doing all the research that we literally talked about, the market awareness, the sophistication, why do people buy? That's probably three to, I'd say five hours worth of work in total. Now obviously as long as you set up the email accounts, you have literally 14 days to literally build everything else. Building the VSL, the cold email copy, probably going to take you three to five hours to do that now on a day to day basis. The ongoing management, which is more so in the sense of just getting more leads, like building your leads list, split testing, copy, inbox management, that's one to three hours worth of work per week, roughly speaking, right. Spread out across seven days. So that's probably like half an hour to 40 minutes worth of work every single day. Because it's really not that hard. The part that takes the most amount of time is just literally setting up the infrastructure. That's literally what it is. But in terms of the ongoing management, it doesn't take that much time. Right. For a lot of the people that I work with, helping them start their own lead generation agency, we actually have a new way of setting up cold email infrastructure where you don't have to manually spend three hours, you know, buying a domain, setting up the records, sending the email accounts, connecting to Smart Leader instantly. We actually have a new way where you literally press one button, you write out the email accounts that you want, the amount of email accounts you want, and everything is set up for you. So the dmarc, the dkim, stuff like that. But that's only for the people that I work with, who I'm helping them start their own lead generation agency. Previous to that even what I was doing was I would, well, actually had I hired a VA from upwork, I was paying them like five bucks an hour to actually do this for me because it's like three to four hours worth of work. Of just pressing the same button. And it's just very, very tedious, but very, very simple. It just takes a while because of how tedious it is. And if you're doing it manually, that's probably what's going to take the most amount of time. But other than that, the rest of the work is, is actually very time consuming, I should say, right. And in terms of cost, so how much does this cost? So obviously this entire system is variable based on volume and how many email accounts that you will actually need to set up. But if you set up the infrastructure similar to how you run your own business, it's probably going to cost you two to $400 a month, right? This is probably what it's going to cost you. Just even for your own lead generation agency, it's probably going to cost you two to $400. But the ROI is just really, really good, right? Because for your own business, let's say you spent 300 bucks a month, right? Just to get your business off the ground. Your own lead generation agency, if you sign your first client within 30 days of that, for even $2,000, $1,500, $3,000, you leave 10 extra money, 5 to 10 extra money, right? And that's if you get a client within 30 days, which most people that I work with are actually able to do that, right? If you don't know what you're doing and you're just kind of trying your airway through, there's a chance that you're going to spend $300 and not make back investments anytime soon. So just keep that in mind, right? But if you are doing things the right way, most people do see a return on their investment from just the overhead cost and the software costs literally within the first 30ish days, right? And the exact same thing goes with your client, right? So let's say your client, you're spending 300 bucks just to get them results. Most of that is email accounts, stuff like that, right? If you know what you're doing, that's literally one sales call that you generate for them. If you're selling it for $250 per call, right? That's literally one sales call, let's say two sales calls and it'll cover all of it. If you're good at what you do and you know what you're doing and you get them more sales call than that, the rest of it is literally profit. So if you get 10 calls for them, literally you are making 1500, $2000 of just straight profit. And that's exactly why this is so profitable. But the caveat is you just need to know what you're doing, right? Because if you don't, these costs can really add up. And if you go, let's say you're running your own lead generation agency and it takes you three months to sign your first client, well, what that means, and it took you three months because you just don't know what you're doing. So what that means is you're incurring $300 a month worth of cost times three. So you spent $1,000 to now bring back a client that pays you, let's say $1,500 or $2,000. That's still a good return. Don't get me wrong. It's just obviously not as high. And if you were able to get that client sooner, your ROI would just be much greater. And you'll also have more money to invest into this. And the same thing applies for your clients. But at the end of the day, service delivery is a really simple process and I encourage you to not overthink it. So I did share a lot of information in today's video, but really just don't overthink it. Because remember, if you have a client, you already know what to do and how everything works. Just believe in yourself. Quite literally, you literally did the process. You obviously know how it works. Otherwise you literally won't have that client. And your role is just to simply connect your clients with their clients. And 80% of the success really does come down to dialing in your client's offer and using the strategies that I shared. Today, hopefully you just gain new insights on just how to position your service, your client service that actually generates interest. And most importantly, all of these insights were just things that I learned over the last two to three years while in business, while making money through all the tough times and all the good times. These are just the things that I learned right over that period. I didn't learn this overnight. And don't stress yourself into just thinking that you need to become a master and really understand all of these things like tomorrow, right? It's just not realistic. And you're just creating a lot of internal pressure that, you know, makes everything just way more challenging. So just try not to stress yourself out. Just, you know, just learn these things as you're actually going because this is a process that really does require a lot of trial and error and, and especially if you are doing it on your own. So you're just starting your own lead generation agency and you Just, you know, you have a client and now you're working with that client and you have no guidance. It's just a trial and error process. And you just really have to understand that because it might actually involve you just, even just signing some clients and offering them refunds, right? And honestly, even though refunds suck, it really is just part of the process of figuring it out, especially if you're doing it on your own as an alternative to that. You, you could actually find someone who understands how to do all of this stuff and you know, someone that could teach you, kind of like a mentor, right? And if you're able to do that and you're doing things the right way from the get go and just, you know, just implementing what you need to do in order to actually get results, you actually end up saving your time and saving your money over a long period of time with that, right? And your chance of refunds is just considerably lower because you just actually know what you're doing, right? But obviously if it is your first client, you probably will struggle to get them results. Very likely, right? Because just like anything else, right. The first time you do something, you're probably gonna suck. The first time you rode a bike, the first time you drove, you probably were pretty bad at doing all of those things. And the exact same thing applies, right? The first client that you work with probably don't know what you're doing, probably don't have that onboarding process, you probably don't know how to collect the information through the onboarding process, you probably don't know how to write your client's offer code emails. That's just the way it is, right? Because it's the first time you go about it. And if it means a refund, it means a refund. But at least you get a learning experience from the process, right? Or you could kind of just accelerate that learning process and just really just understand how everything works. And if that is you and you are interested in accelerating the process, making sure that you are successful, your lead generation agency, that you do get clients and you get them great results so that you don't get labeled as a scammer, so, so you don't have to do refunds, so you don't have a bunch of these headaches, then the first link in the description below will lead you to a page to set up a call to talk with me, right? Where on that call I want to learn a little bit more about what your goals is for starting a lead generation agency. What are you trying to achieve and If I feel like that I can actually help you, then I'll make you an offer to work directly with me. Kind of like in a one to one consulting type of program, mentorship type of program, where I'm just going to handhold you every step of the way. If you don't have a client right now, making sure that you do get a client, and if you have clients right now, making sure that you deliver results for your clients and making sure that you just get paid right, and you don't run into all of these issues. So if that is you and your priority is to kind of just, you know, shortcut the process and in a way just skip to the front of the line, then use the first link in the description below to set up a time to chat. Now if that isn't something you want to do, which is completely fine, right, then the second link in the description is a link to a full step by step lead generation agency course that I recently filmed. That will give you a little bit more information and if you follow that guide, you'd probably be able to do this on your own. But obviously you're just gonna have to trial and error and it might take you a little bit longer, it might take you half a year, might take you a year, you might have to, you know, go just go through the process of everything yourself essentially. Right, but if that is something you're interested in, that's the second link again, right? If you want to work directly with me, that's the first link in the description, but that's pretty much the video. Hope you found value in today's video and I'll see you in the next one. See ya.