The Biggest Opportunity of 2024 (I'm All In)

Every few years there's a new trendy business model where if you play your cards right, you will make more money than 99% of people. From 2015 to 2020, it was dropshipping. From 2016 to 2022, it was building an SMMA. Last year, in 2023, it was building a short form content agency. But the problem with trends is once the hype dies, so does the money. Now, obviously, if you get in at the right time and you're at the top 1% of your craft, you, you will still make money. But what happens to the other 99% of people? So what if there was a business opportunity that is time tested? Or what if there was a business opportunity that's been around since the beginning of the Internet? Or what if there was a business opportunity that fulfills a demand that every single business owner wants? Now the good news is there is a business opportunity that literally checks every single one of these criteria and in every single one of these checkboxes. But before I explain to you what it is, let me first tell you how I stumbled across it. So in 2022, while I was a university student, I actually interned at IBM. I was working at IBM in tech sales. And my job there was to help IBM generate sales opportunities to sell their IBM cloud solutions to. But how did I do that? What I would do is I would cold email other businesses that pitching the IBM cloud solutions, helping them generate sales opportunities and to fill their sales pipeline. And in a way, this was kind of my light bulb moment because I realized that if a billion dollar company such as IBM was using cold emails to generate sales opportunities, then there was so many opportunities for every other business that was making anywhere from $0 to a billion dollars to also use cold emails for their own businesses to generate sales opportunities. And by working at IBM, I realized that if businesses were paying six figures a year for dedicated people to generate sales opportunities, if I was able to work with different companies at the exact same time to help them generate these sales opportunities, then I'd probably make more money. And I was absolutely right. This was the exact same business model that allowed me to make $50,000 last month in February. And the business model that I'm talking about is, is called a lead generation agency. So what you're doing is you're approaching different business owners and you're helping them generate new sales opportunities by using cold emails. And we're generating these sales opportunities again using cold emails. We're not using some secret strategy or some new formula to get them this result, we're literally using cold emails, something that's been around since the beginning of the Internet. And if a company such as IBM is using cold emails to generate these sales opportunities and the sales cost, there is literally zero reason why every other business can't be using that as well. Now, if we were to look at a business model such as smma, the reason why it is hard to make money using SMMA is because of something called market saturation. What happened is we had millions of people selling the exact same thing to the same few companies. And as a result, it just became really, really hard to compete. And from a quick Google search, there are over 3 million B2B businesses in the US alone. Meaning if we were to look outside the US, there are millions more B2B businesses. But what does every single business owner want? Every single business owner wakes up every single day wanting to make more money and wanting to make more revenue in their business. And how do they do that? They obviously do this by selling to more customers, selling to new clients. And if you're able to solve this problem for business owners, then you are solving a massive pinpoint and a massive problem. But how do we do that? Now, obviously it's by generating them new sales opportunities inside of their business. But how do we help business owners generate sales calls and generate new sales opportunities? In every single business, there are really only a couple channels that can be used to generate new sales opportunities. The first one is paid ads, the second one is cold calling, and the third one is cold emailing. But when you factor in cost, expertise required and timed leverage, there is one that just separates itself from the crowd and that's cold emailing. And according to a quick Google search, cold emailing is still one of the most effective tactics in generating B2B sales opportunities. And because of the sheer number of B2B companies, the fact that cold emails work extremely well for generating new sales opportunities, this is why building a lead generation agency is the greatest opportunity in 2024. If you're trying to build a business and trying to make money. Now, if you're watching this video and maybe you've tried different business models in the past, maybe you tried different things and just never made money or never got the results that you wanted. One of the major reasons why is because of the large amount of skills that you needed to master as a complete beginner. For example, in smma, the first thing you have to learn is how to generate clients and how to find clients for yourself. Once you have clients, you then need to Learn how to do paid ads, which is a completely different skill set. Or if you try dropshipping, the first thing you need to learn is how to find a winning product. Once you find a winning product, you still need to learn how to market and sell that product, which are again completely different skills. But by building a lead generation agency, you the skills that you're learning is really how to just acquire clients. The same way you go to get clients, which in this case is by using cold emails is the exact same thing that you're going to be selling and the exact same skillset which you'll be using to help your clients get results. At the end of the day, the only skill that you're learning is how to use cold emails to generate sales opportunities. You're learning how to do that yourself and then selling that exact same skill set to other business owners and getting paid as a result. Now, you might be wondering, all of this sounds great, but how much money can you actually make by building a lead generation agency? Because at the end of the day, having a great idea or having a great theoretical business model is not going to help you pay your rent and to pay your bills. Now the good news is, if you think about what a lead generation agency is and what exactly is that you're selling, you're approaching different business owners and helping them make more money. You're helping them make more revenue inside of the business by generating new sales opportunities. And that's exactly what business owners hear. That's exactly what business owners understand. They see a direct correlation between paying you to help them generate sales opportunities and them help making more money and more revenue inside of their business. And that's one of the largest reasons why selling lead generation as a service is so easy to sell. Because there's a direct correlation between you doing a good job and you generating sales opportunities and them making more money. So let's take for example, let's say you have a client for your lead generation agency. It's a recruitment agency. Now the average recruitment agency, for every single client that they sign themselves, they usually make somewhere between 20 and 30 thousand dollars. That's for one single client. So if you're able to go out and you're able to help them generate 10 sales opportunities to, then you're helping them make 20 to 30 thousand dollars. And as a result, since they're making so much money, they're willing to pay you a few thousand dollars every single month. So typically speaking, the pricing structure which I recommend is when you're selling lead generation As a service, you want to do a one time setup fee. This setup fee is usually somewhere between 1,500 and $3,000, depending on how confident you are in charging your number after you charge the setup fee. This is where building a lead generation agency, it's extremely profitable because now you're able to charge 2 to $300 for every sales opportunity that you generate for your clients. Now back to the example of a recruitment agency. If you are generating 10 sales opportunities at $250 per call, that is $2,500. But your recruitment agency client, they go out and sign a client to close a deal that pays them 20 to $30,000. So they're essentially paying you 2.5k to make $20,000 back. Now who wouldn't take that? It's kind of a no brainer because if I had a way to pay $2,500 to make $20,000 back, I would 100% take that deal. And I'm pretty sure every single one of you watching this video would do the same. Now, there is a caveat. This business model, building a lead generation agency, it's not for everybody. If you hate sales, if you hate talking with people, if you hate showing up online, then this business model might not be a good fit for you. Because at the end of the day, generating sales opportunities is a sales skill. Jumping on zoom calls to close deals for your own business is a sales skill. So if you hate sales, if you hate talking with people, then this might not be a good fit for you. But also, if you're watching this video and you just never done sales before, I wouldn't just stop right away or use that as a reason to just not try this business model yourself. Because at the end of the day, I've taken over 1000 sales calls now for my own business. But there was a time when I've never taken a sales call at all. This was two years ago. I've never taken a single sales call. Every person you know, or every single person that is good at sales at one point or another, they also never took a sales call either. And they took that first call. They might have been bad and then they got better over time. So if you're watching this video and you just never tried sales before, don't use that as a good reason to just not start. Don't use that as a reason for why this business model might not work for you. Because who knows, maybe you will try this business model and everything will just kind of come naturally to you and you'll be able to make a lot of money by building your own lead generation agency. So to close off this video, if all of this sounds interesting to you, I included a link in the description below where I put together a step by step video showing you how you can build your own lead generation agency and sharing everything I know that allowed me to go from zero towards making $50,000 a month by building my own lead generation agency because obviously there's a lot more to it than this 10 minute video can run over. So I included a link in the description below to that video where if you follow everything I share step by step and you actually take action, you will make money get guaranteed. I also included a link to my calendar in the link below because if you're watching this video and you already watched that video, or maybe you're building your own lead generation agency and you want to expedite the process, you don't want to take six months, you don't want to take a year of you going out on your own and trying to build your own lead generation agency. I can probably help you because I've been there. I went from zero to $10,000 in my first 90 days and if you want to do the same inside your business, then I included a link to the calendar in the link below where you can set up a time and we could chat. We can see if and how I can help you and put together a personalized roadmap that will allow you to go from zero to $10,000 a month in the next 90 days. So that's about it. Thanks for watching this video. If you like it, press the like button. If you feel like what I'm sharing with you is valuable, then click the subscribe button and I'll see you in the next one. See Yes.