The ONLY Way To Pick A Niche in 2024: Secret Strategies

Hey everyone, hope you're doing well. In this video, I'll be breaking down exactly how to pick a niche for your lead generation agency. And by the way, it's not what you think, Right? So let me explain. Jumping into it, the first thing I wanted to cover is why picking the right niche matters, right? And what I also want to say is, want to ask you, does it really matter though, right? So picking the right niche for your agency is kind of the difference between making $0 and making tens of thousands of dollars every single month. Or so they say. So the gurus say. What I found is this is simply not true because every single niche makes money. So let me explain what I mean by that. Right? So your question should not be what should be my niche? But your question should really be, is there money in this niche? And if there is money, how much money? And then once you ask those two questions, your next question should be, how easy is it for you to make money in this niche? Those are really the three questions that you should be asking. You shouldn't really be asking, is this a good, should I work with this niche? Because every single niche makes money, right? You need to be asking these three questions. And the most important thing to understand is that every single niche has their own individual needs, has their own individual desires, very specific problems and very specific pain points. So there are kind of more high levels, overarching problems. So for example, every business kind of need meetings, they need more products, I mean, they need more customers that buy the products. But every single niche has kind of a very unique subset of that problem, if that makes sense, right? So pretty much if you are in a niche that you don't completely understand, or one that you don't really resonate with, so you just don't really mix that well with that niche. It's really an uphill battle and pretty much you will get destroyed by other agencies, by your competitors who actually understand the that market inside and out. So that, what I'm saying is you really have to research. And in this video I'll be showing you exactly how you do that. I'll be pulling back the curtains and showing you that entire research process. And I have not seen a single person on YouTube or Instagram or on the Internet really, really showcase this, right? So I think that'll be very valuable. Some niches are definitely more saturated than others. Some niches are less saturated, some have more demand for your services and some have less demand, right? So that's kind of a fact. And those are things that you Also have to consider. But I also don't want you to overthink this step because realistically, I know a lot of people who are just getting started in their own agencies, they spent a ton of time really caught up in the idea of what's my niche. Right. Who should I work with, all of this stuff. And I know when I was first starting my business a little bit over a year ago, I. I think I spent like two weeks thinking about this. So I spent a lot of time and then later on I realized that it doesn't really matter too much. And I'll explain more in a bit. Right. So in this video I'll be revealing to you the exact step by step plan that will kind of help you choose the right niche for you. So the first thing I wanted to kind of show you in terms of things that you need to consider and ask yourself when choosing a niche is you really have to identify your strength and your individual weaknesses. So for example, there's a couple of categories behind this. I think the most easy way to evaluate this is to really think about your past working experience or your education. So if you really think about it, almost everyone will have something unique about them that will give you a fundamental understanding of certain industries better than others. So for example, if you went to school and you studied engineering, that's a unique experience. If, let's say you worked in sales before this, then that's another unique experience. And you studied marketing, what? Well, that's an entire industry of experience that you have, or if you know how to code. Right. Stuff like that is very unique experience. If you studied those things, if you worked in these industries before, that will give you a heads up compared to other people who have not. So, for example, I come from a business background. I studied business at school. So if I was trying to, let's say, work with software developers, right. I need to spend a lot more time researching and understand that industry versus someone who studied engineering in school or studied computer science in school. Right. They just have that natural, natural advantage over myself because they have experience and they understand kind of how it works. Right. So once you figure that out and really think about your individual strength of weaknesses, the next step is thinking about your interest. So what kind of things do you enjoy doing in your free time? What kind of hobbies do you have? What kind of passions do you have? So these are just some common ones that I just thought of. Some people are really passionate about tech, about looking into, I guess AI because it became really popular in pretty much the Last year or so. A lot of people are extremely interested and would love to work out or going to the gym. And I think a really good thing to think about is when you go on your YouTube channel, who do you mainly follow? Who do you mainly subscribe to? Right. Obviously you might, I don't know, like you might be following some sports channels or some like tech channels, some stuff like that, but those are really your interests and things to consider as well. Right. Because not everyone has those shared interests for you. And working with people or with a niche that is more aligned to your interest will make your job and help you make money. Just having more fun, pretty much. Right. And you don't really need to be working with a niche that you really like to make money, because every niche makes money. But it definitely makes that process a lot more enjoyable, or at least that's what I personally have found. Right. And then after you think about your niche and kind of what your passions are, the next set of questions would then be your skills. So tying back to kind of your experience and your education history. Right. If you have experience in sales, then that's a really good insight. If you have coding skills, if you have website building skills, if you have histories and experience and the skillset in building e commerce stores, then again, that gives you even more of a heads over your competitors because you've been doing that and you have skills that they simply don't. So these are kind of the three things that you should really consider before picking your niche. But again, I don't want you to spend too much time and get too caught up in this stuff. So jumping right into kind of the actual nitty gritty part of picking your niche. So before you do that, there's really just three brainstorming rules that you kind of have to follow. You could come up with any niche because what we're doing as a lead generation agency, it works for literally any B2B industry. But it's three that you really need to follow. And by following this, you save yourself a ton of time. So the first one is your niche should be broad and not too specific. So for example, if, let's say you're targeting the marketing industry, you could work with marketing agencies. But don't be too specific and say, I only work with UCG ad agencies, I only work with SEO agencies, I only work with Facebook ad agencies. Right. And it's good to be more specific later on once you understand how that industry works. But as a complete beginner or someone with not really too much case studies or not too many experiences, it's definitely a lot easier to target very large and broad industries. And this is kind of a little bit opposite of what a lot of gurus or a lot of people will tell you, which is really niching down. I think it's a lot easier to go broad and not too specific because it keeps your market and the total amount of people your tam, the amount of people that you can actually contact, it keeps that pool large, right? The second thing you should really consider is you need to be selling your services, your lead generation services to a business who sells to other businesses, right? So we're doing B2B business to business. That's kind of what that stands for. So if you're trying to work with, let's say plumbers who, you know, plumbers sell their services to homeowners or realtors who are trying to sell houses to consumers, those are not really the type of people that benefit that much from your services because they're not B2B. Those are more B2C type of businesses. So there's a bunch of B2B businesses that we'll get into in a bit, but they need to be selling their services to other businesses. And then the third brainstorming rule is this needs to be an industry that communicates over email and phone, right? In the sense where if you email them, they'll be, generally speaking, they'll be able to check those emails and get back to you, right? Because there's just some industries where people don't necessarily check their emails as much. So for example, I guess restaurants, right? Restaurants don't necessarily check the emails like the employees there don't really check the emails like that. But at the same time, you wouldn't want to be selling to restaurants anyways because again, that's not B2B. And for the most part, I guess restaurants are B2C, right? So these are kind of the three brainstorming rules that I want you to keep in mind whenever you're picking a niche. So jumping into picking a niche, right, the part that everyone really gets caught up in, right. What I want to say is picking a niche really is not that hard. And a lot of people get really stressed or spend way too much time really thinking about this. Let me explain. So outside of the basic brainstorming rules mentioned previously, the only questions you really need to be asking yourself is, number one, do you like working with them? Number two, can you help them with their services? And then number three, can they pay you for your services? Those are really the three questions that you just have to answer. And if the answer is yes to all of them, then you know that you have a good idea, a good initial niche to just start reaching out to and seeing if you can make money doing that, right? So a lot of gurus, they tell you to pick a very specific niche, but what they don't tell you is that the most successful agencies, so myself, a lot of people that I know in the industry who run lead generation agencies, a lot of them have tested multiple different niches before they found the one that resonates most with them. And that's kind of what I mean in terms of picking a niche is really not that deep because a lot of people really pushed the idea. And I guess a lot of people, when they're starting to build their own agencies, for some reason, they have this idea that the niche that they pick on day one will be the niche that they make their thousands, that they eventually make their millions doing, right? But that's simply not the case. The fact of the matter is more likely than not, you will end up picking initial niche and then you might make some money from it or you might not, right? And then you switch to something else. You repeat that process over and over again and, and then after a while you end up working before you know it, right? You end up working with three or four different industries and then you really figure out what you want to work with and what you don't. And that's exactly what happened to myself, right? So realistically what will happen is you may end up testing three to ten different niches before you find the one that works best for you. I have personally tested and I have signed paying clients from a bunch of different B2B industries, right? So these are just some of them. I have clients from marketing agencies that are PR firms, I have software development agencies. I have, I think, two or three software companies as well. And I have recruitment agencies. These days I'm mainly in recruitment agencies, but I have tested all of them, right? And that's even kind of what I think about, you know, when people copy other people's niches, right? So I personally don't really care that much if you copy my niche, if you copy someone else's niche, right? Because the reason why is because the niche is so big and that realistically, again, you will make money, right? Almost every niche works. As long as you follow those basic rules that I mentioned above, every single niche works. And really, it's not a question of will you make money, it's a Question of how much money will you make and do you like working with them to make this money? Right. So, for example, I like working with recruitment agencies. I have experience with a bunch of other industries, but I always end up circling back to recruitment agencies because I just like the way they move. There's just something about them that resonates more with them, more with me, over some of the other industries that there are. Right. So for myself, when I was first building my own lead generation agency, this time last year, I was pretty tempted to copy other people's niches. I see some of the stuff that other people are finding success in and I was like, I might as well just go into that. If they're having success, I'll just copy that blindly and do it as well. And I even did that to a certain degree. Right. But again, back to my point, after you work with a bunch of clients, you really start to get really clear on who you want to work with and who you don't. So these days, inside my own agency, I'm at the point where I work with recruitment agencies. But if a PR firm or a marketing agency comes to me and says, hey, Jimmy, I want to pay you $3,000 a month to run the code outreach. So unless I really want to work with them or I look at their services, I look at the stuff and I find it extremely compelling, I can legitimately say no to them because they don't really fit inside what I want to look for in a client. Right. And that's kind of what I mean. Right. So after a while you just get really clear on. I guess in the beginning, as a beginner, you're really tempted to just take on whoever pays you money. Right? I've been there, a lot of people have been there, so I completely understand how that feels. But after a while, you just start to get really clear on who you want to help with and who you don't want to help. So there are so many different niches that realistically you only need to enjoy working with one and you'll be set. So my advice to you is to spend five minutes brainstorming ideas, pull out a notebook, maybe pull up a Google Doc or something, and just write out a bunch of different industries or niches that you could think of as many as you can and start doing your surface level research. So a way that I really like doing it And I know ChatGPT is a really real thing and it's really helpful. Right. So I actually was putting this video together. I actually just went on chatgpt and I searched up B2B industries that cold emails or cold LinkedIn or cold calling might be an effective industry to, you know, book meetings with. And it spit out 15 of these industries. You could probably pause the video here and take a look at these. These are just some of the industries. There's actually a lot more than this. You could probably do your own Google search, just search on Google B2B industries that code emails can work to send clients. And you'll probably find a very long list there as well. Right. So my advice to you is just pick two or three of these from this list right here of these 15 and just start doing some research. And I'll be showing you exactly how to do that right now. So jumping right into conducting surface level market research. So in the previous chapter we mentioned a bunch of different industries and I advise you to come up and brainstorm some of these industries. You know, pick two or three of them that sound most interesting to you and, and jumping right into the research. So in the research process, this is where you get to start. This is where basically you start to understand the industry you choose and you're able to consider if this is where you want to start and with your outreach. Right. So there's a couple of questions you should really be considering in your research process. The first one is is the market growing or shrinking? Because obviously not every market is the same. It's obviously better to be part of an industry that is growing versus one that is shrinking. Right? Let's just basically common sense, right? The second one to think about is how do they mainly conduct business? Is this industry that conducts business in person or online? We probably want an industry that conducts more business online than in person. The third one is how easy are they to contact? So for example, if it's like some really, really unique industry that might not be the easiest to contact over email or, or LinkedIn or something like that, then that's probably not something that you want to consider as well. The fourth question is what services do they provide and who do they help? This is really important for you to understand so that you understand the common pinpoints. The fifth one is what are their common sales related problems? Because lead generation at the end of the day, even as a service, is an extension of sales. A lot of people think of sales as jumping on a zoom call and closing someone after 40 minutes or something like that. Right. But realistically generating meetings is part of sales as well. It's just a slightly different category. So you have to understand what their sales problems are and get the full big picture of what that looks like. And then finally, you need to understand how do those businesses in the industry gets paid if you're in the marketing industry, if that's what you choose, how do marketing agencies get paid? Right. You really have to understand that in depth before you start reaching out to them to increase their chance of success. Right? So the best way to conduct market research for beginners, it's definitely to search all of this stuff on Google and to leverage resources like ChatGPT, right? Extremely helpful resources. And you'd be able to find a lot of information alone. I'm pretty sure if you just search this stuff on ChatGPT, probably give you a pretty good answer as well, right? You probably search is marketing growing or shrinking? And then basic stuff like this, right? These questions really are not that hard. And then a more advanced technique I use when I first got started was going on YouTube and searching how do I start a recruitment agency? Or how do I start a marketing agency? And watching a few of those videos to understand, right? So if, you know, I obviously started in recruitment agencies. So for me to understand how a recruitment agency owner might think is I would search on YouTube, how do I start a recruiting agency, watch maybe like two or three of those videos to really understand what that process is to start making money in this industry. And. And then you could use this exact same technique for podcasts, interviews, et cetera, right? And then what you can also do is you can join free groups like on Facebook or Discord if they have any, and find more information. So let me show you exactly how you would do that. So I actually jumped on over onto YouTube to show you how to do this. So if, let's say I was picking recruitment agencies, right, I just searched how do I start a recruitment agency business? Just search it and there's a bunch of these different, like YouTube videos. I suggest you watching a few of them, right? But let's say, you know, I see this video, let's click into it, right? So this guy is clearly teaching people how to build a recruitment agency, right? He does have see in his banner there, he's pretty much pushing people to join his free Facebook group recruitment empire. So what you want to do is you might want to watch a couple of these videos. You can look at the most popular ones, like how to start a recruitment agency with no experience. And then you could just watch a couple of these to get your understanding of how the business works. And then what then you can then do is you can join these Facebook groups. So they might be in the comments. I clicked on this. So this video was from four years ago. So maybe he took down that community. But what you then want to do is go on over to Facebook and join these different groups. So, for example, you see on the left side here, right? I joined a couple of these, right? So Nomad Recruiters Academy, right? So this is a free group that I just found. I probably found the owner of this group on YouTube and using that exact process of going into the comments, I was able to find his free group. I joined it. So you join inside here, right? And then you're able to conduct a lot of research because this group has how many people in it? This group has a ton of people, right? So I don't. It doesn't even say how many people, but there's a lot of people in here, and all of these people are how you will find and conduct your market research. There's also a bunch of other ones that I have joined as well. Right. Recruitment Nation. Scaling your own recruiting business, right? And what you want to do is you just want to read through some of these posts and figure out what the challenges are, right? So anytime they have a question, if you see that question over and over again kind of as a pattern, then you know, it's probably a common problem that a lot of people struggle with inside this industry. So probably watch this video why most recruiting entrepreneurs never get started. He might talk a little bit about why there's a bunch of different stuff, right? So let's say where, for the purposes of lead generation, we could probably search up sales. Let's see if there's anything about this. Right? There's a bunch of questions people are asking, how do you go and get sales? Let's say meetings. Meetings. There's a bunch of different comments people are asking about what's the best way to get started, how do you find clients, Stuff like that, right? So I actually paused the video to find a different group to really show you this example. So inside this group, the relevant recruiter for recruiting, staffing, and executive search firms. These are all recruitment firms. There's like 4,000 in here. And I think I chose. I'm choosing this group for this video because it really highlights this. And I didn't want to spend 20 minutes of this video showing you how I found this group. Right, because you can find this group yourself, right? Or a similar group inside your own industry. But basically I joined this group like a year ago when I was getting started. And I'm Just scrolling, right? And I see that literally the top comment, right, was someone was saying he recorded a video showing how his client booked 16 meetings, got 5 new clients, and added 200k in 90 days using a lead generation method. And we see that it literally has 149 comments of people asking for the exact same thing. So you know that if there is this many comments, then you know that booking clients, booking meetings for clients is, you know, a relevant, you know, a relevant question, right? So there's a lot of these stuff, right? The number one single biggest challenge go beyond just saying lead generation or cold calling, right? So really just do research like this, right? And this could apply to any industry. If you're trying to do software development agencies, join some software development agency groups and see if this is a challenge or just read through a lot of comments, basically, is what I'm saying. You have to just be very creative about it and conduct your research. And this is mainly the process that I would recommend you use to follow market research, because it goes beyond just going on Google and reading about the problems. Right. These are people who are likely just starting their own recruitment businesses. They are people in the trenches, basically your prospects. To be honest, if you wanted to reach out to these people over Facebook, these would be the exact people that you would reach out to because they're running recruitment agencies if they are asking questions like this and they clearly need help with booking meetings. So if you want to, you could probably reach out to them and say you found them in this group and basically kind of soft pitch them on your services in a conversational way over Facebook. Right? So that's a little bit of a golden nugget of what you can do as well. But this is pretty much the process that I highly recommend people follow to conduct market research. So jumping back into the slide deck and the presentation then, right, Is after you find these people, you find these free groups on Facebook, you do a little bit of research to really get in the shoes of your prospect, to really understand the common problems and kind of what they feel and the general terminology. There's a couple questions that you want to have answers for. And you can find this stuff on Google as well. But I like to find this stuff inside the free groups, right. I find out how much they generally make per sale. So I know software, I know, I know recruitment agencies. They generally make 25 to 30% of base salary, right? Software development agencies. A lot of the time the projects are, you know, 50, 60, 70k, some even 100k, depending on the type of agencies that you reach out to, you need to understand how much they make per sale, right? Because if they're only making, let's say, $2,000 each sale, then it might not make sense for them to pay you $250 per qualified call and pay you $3,000 setup, because that's quite hefty. But if they're making 30 grand, 25 grand, 50 grand per sale, then suddenly paying you $250 for a meeting does make sense, right? The second question you should answer is how many sales do they generally need to make to make good money in every single year? Right. Every industry is a little bit different depending on, you know, what that looks like. For example, software development agencies, they don't need a lot of sales every single year to make half a million dollars, right? If they're making a hundred thousand dollars for each project that they develop and work on, they only need five of those clients and that's probably the bandwidth that they'll be looking to do anyway. So you don't have to deliver them a bunch of different meetings and you're able to make a little bit more money. Right? So it's stuff like that they have to understand. The third one is you have to understand kind of the stereotypical personality backgrounds behind the people who run these businesses. So back to what my point earlier, right? When I was working with software development agencies, a lot of these guys, they came from coding backgrounds, right? Maybe they studied computer science and they got really good at building out softwares. And then they were like, all right, let me just start making some money. Let me build an agency that builds softwares for other companies. Let me start making money from this. But their background is coding, the background is engineering, and as a result they're very techy the way they think about things, right? They're very analytical, they're very technical. They have to understand how every aspect works. Kind of like an engineer, right? You don't want an engineer who doesn't understand the specifics of how things work. You need an engineer to really understand those details. And that's how you would have to have these conversations with those people versus marketing agencies that I found were generally more high level or PR firms. Right? Those are more high level industries where the conversation topics doesn't necessarily need to be as technical or as analytical. Right. Obviously some of the people there do require that level of conversation. That's more of the sales aspect. But as a whole, in marketing agencies, for example, people are generally less techy and they don't really care specifically about why you have to set up domains and how you set all this stuff up and on the limits and how all of this works. Meanwhile, software development agencies, they do care about those things, and you need to break that down for them. And then the fourth thing you need to understand is common terminology used. So inside the recruitment industry, if you use the word lead generation, yes, they will understand what you mean. But a term they use more is business development. Let me do some business development. That's their way of saying, let me do some lead generation. Inside marketing agencies, they legitimately use the term lead generation in other industries, in software, like in SaaS, software industries, they might use the term prospecting, right? In really large tech companies, they might use the term prospecting, outbound prospecting, stuff like that. You just really have to understand before you reach out to these people, because if you reach out with the wrong terminology, you will just end up looking a little bit silly. So that's kind of what that looks like. And you need to make sure you answer all of these questions. So once you answer these questions, the next thing you have to figure out is how large is that market? Because at the end of the day, we have to make sure that you're reaching out to a very broad market with a lot of companies. So if you're reaching out to a market with only 200 companies, something very niche, something very specific, then you only have 200 companies to reach out to. And if you're a complete beginner with no case studies or no experience, it's really hard to convince one of those 200 companies to work with you. But if you're reaching out to an industry with, let's say, 10,000 companies, I'm pretty sure if you're smart and relevant about your outreach, you'd be able to sign at least one paying client out of those 10,000 companies. Right? So that's why I say reaching out and picking a very broad industry is very important at first. Once you get really good, once you have case studies, you can then approach the industry with 200 people and your outreach will be much more effective. So let me jump over into another tool and show you how. I would do research to find out how big that market is. So this tool that I am in right now is a tool called Apollo IO. It's a really good tool. A lot of people use it to build their lead list. I have a separate video on my channel talking about how I build lead list using LinkedIn sales navigator. Apollo is a slightly. Is basically a competitor tool. It does a very similar thing to LinkedIn and it's very useful to conduct your market research as well. So for the purposes of what we're doing here, we are trying to find out how big the market is. So all you have to do is create a free Apollo account. I think you could do it on a trial, something like that. Down the line, when you end up building a lead list, you would probably end up needing to pay for this anyways. So it really doesn't matter if you pay for it or not. But if you're on a budget and upfront, you don't want to waste your, let's say your 30 day trial when you spend the first two weeks just conducting research, for example, not that I think you should be spending two weeks on research, but you know what I mean, right? Create Apollo account. And then once you're in, this is what that looks like, the homepage. Go over to the left side onto the search button, right? This is my own Apollo account and this is what that looks like. We see, just to give you some more background context, right over here are kind of the filters. Once you select the filters, this is where you see the people. We see that I have 900,000 contact, almost a million contacts saved, right, From a bunch of different industries. Because again, right, I do this for myself, I do this for my clients and I just have a really fat lead list. But jumping right into my point, right? So what you want to do is you want to go over to the left side here, go under filters and then inside industry and keywords. So let's say you're doing marketing, right? Just put in marketing and advertising, right? And then you see that there are literally 3.8 million people doing this, right? There's a lot of people, but obviously of these people, a lot of them are, let's say, a marketing specialist. We don't want to talk to marketing specialists, we want to talk to owners, right? Because that will give us a more accurate reflection of how many people there really are. So all you want to do is you go into job titles and you can search owner, you can search CEO, CEO, search founder. And we see that there are almost quarter million of these CEOs and owners, right? So we know that this market is really fat, is really big, it's really broad, and this might be a good one to target purely based off of the idea of having a lot of people that you could reach out to, right? And these are all people who are easily able to access because Apollo is, once you start scraping this Database. These are all email addresses. You could reach out to all of these specific people. Right. You might want to be specific about your location. So I'm in Canada, but we could work with North America for example. Right. There's still almost 100,000, so we're good. We could reach out to Jonathan and pitch our services. Right. So this is an example of it. There's other ones. Let's say, let's say you want to do software. Oops, you could. So some industries don't necessarily show up here. So we could try searching development. So they don't really have that. But what you can do is you can use company keywords and search in software development. So there's a bunch of different ways you could go about doing this. Right. You see that there's a lot of, a lot of companies, there's a hundred, over a hundred thousand of these software development agencies. Right. So this is a really good one as well. We see that I have saved 75,000 of them because again. Right. I have done this myself, but this would be a pretty good one as well. Right. So you just have to do some research on this. So for the purposes of what we're doing, we're not scraping, we're not building lead lists right here, but I'm just simply showing you how you could check on the total market size. You could also do a Google search. That's very effective. But I think the best way is for you to set up your own LinkedIn, your own Apollo account. You could do this on LinkedIn as well. But I think Apollo is a little bit more user friendly for this. So set up your own Apollo account, go into it, play with some of the filters. You might want to look at employee headcount because obviously, especially as a beginner, you're probably not going to be reaching out to companies with let's say 5,000 employees. Right. That's just not that realistic. Although you could down the line. Right. I know people who work with enterprise level companies, but that's probably not what you'd be doing, at least in the beginning. You might want to select 1 to 10, 11, 20. You might want to do 21 to 50 if you're pushing your luck. But right here, still there are almost 100,000 of these software development agencies in North America, in Canada or US less than 50 employee account. Right. So these are all people that you can reach out to when you set up your outreach and pitch your services. Right. So this is how I would conduct the research. And yeah, so basically that's the video I wanted to record today, basically how exactly you would go to select your own niche. Again, I have yet to find anyone else on the Internet who goes into this much detail in terms of finding niches. I'm literally showing you how you do your own research. Rather than just handing you a list of companies or industries to work with, just go with that and conduct your own research. There's no point in copying someone else's. Just because you see someone else making money in it doesn't mean you will like it at least. I mean the question it will answer is you can make money in it, but again, you can make money in a bunch of industries, right? So that's not even the question that you should be asking. I think the main question is, do you enjoy working with it? If you want more content like this, subscribe to my YouTube channel and follow me on Instagram, right? This is my Instagram page. I actually talk more specifically about how to build your own lead generation agency, right? I try to release a bunch of shorts like content like this every single day. I try to release two or three of these shorts talking about what I'm personally seeing as to why a lot of people are stuck into agencies, how to pick a niche, stuff like that. I talk about a lot about that on my Instagram page. So I'll include that in the caption in the comment down below. And please follow my Instagram if you like what I'm talking about and you want to learn more, right? I'll also throw in a link for my calendar down below. If you're interested in learning how you can build your own lead generation agency, I'm releasing a bunch of these free videos content, breaking down the entire process. You can literally make money through these videos. But for some people who want to accelerate that process and go from zero to $10,000 a month in a quicker timeline, then you might want to work with me. So these videos, I make them in a way so you can literally go from zero to making your first thousand dollars online, your first few thousand dollars sign, your first few clients, you could do all that using these videos, but it might take you half a year, it might take you a year, it might take you two years to do this right? And some people, they want to do that in two months, three months, maybe even four months. And that's when people work with me. So pretty much I consult with them directly one on one, provide guidance, answer all of the questions. Because even though I'm giving you information, there's still a lot of stuff that you will need to figure out on your own, right? Realistically. But that's called business, right? There's a lot of intangible stuff that I simply won't be able to make videos about, right? Because that's just how it works. I'm not even gatekeeping. Right? That's just how it works. And a lot of people, they require a little bit more guidance and they're able to get that one on one with me. And alongside that, what I do is I personally advise people on the best niches, the best industries to work with based on trends. I write people's cold outreach scripts on email DMs and cold calling scripts and I advise people on sales calls. Right? And basically my offer is if after six months of people consulting with me, if they're not at $10,000 a month inside their own agency, then I will refund them completely. And they don't pay because at that point I simply can't help them. Right? I'm working with these people one on one. Takes a lot of my time. And if they're not getting results, then I don't want to be spending any more time doing that. I'll just refund them completely. But that's kind of what I do. Right? Hope you enjoyed this video and see you in the next one. Take care. Bye Bye.