Joe De Sena runs a CNBC show that puts entrepreneurs through military-style obstacle training on a Vermont farm. He says most people like the idea of entrepreneurship but don't have the commitment, and that physical challenges teach real business skills like resilience and teamwork.
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I got. I got a little taste of what it's like to go for that gold medal every day, to try to be an Olympian. And it requires resilience, it requires grit, it requires complete and utter focus. And I don't think that always exists in business, and it doesn't exist for entrepreneurs. I think a lot of people like the idea of being in business. They're interested in business, but they might not understand the full commitment. And so the show is about getting people that claim they want to be in business, that claim they want to be successful, tuned up and ready to handle what it takes. And it does it in a very unorthodox way. I mean, people, first of all, if you're listening and you don't know what the show is, but basically, we take folks and run them through what you would run through if you were in the military, you're tackling obstacles, you're tackling tasks. On this farm we have up in Vermont, you're doing things that, at first glance, have no connection to business, but based on what I said earlier, have every connection to business. In other words, if you could figure stuff out on the fly, if you're getting shot at, metaphorically, and your whole world is falling apart, but you're able to still somehow keep it together and keep pushing forward and motivating the team, those skills are going to be very valuable when you try to run your own business.
