Brochure for 72SOLD's "4-Stage" home-selling marketing plan. The document claims the program produces higher sale prices (citing a 2025 independent study) by creating buyer urgency through staged exposure: Stage 1 (Off-MLS, offline outreach), Stage 2 (Public marketing pre-MLS), Stage 3 (MLS/online exposure), and Stage 4 (Public unveiling/Home Launch). It also lists "price enhancers" — tactics like fewer photos, curiosity-creating ad copy, "starting price" positioning, no yard sign early, a 7-step showing process, and counteroffer intelligence. Timelines for stages are specified (Stage 1 open-ended; Stage 2 Fri–Mon; Stage 3 Tue–Fri; Stage 4 Sat–Mon).
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5.8% higher (median sale price) compared to other local MLS sales, per an independent 2025 study.
11,618 home sellers.