Brochure for the 72SOLD 4-Stage home-selling program that uses staged, time‑sequenced marketing to create buyer urgency and generate higher offers. The four stages move from private/off-MLS outreach to public launch events, with per-stage timelines and complementary tactics (fewer photos, curiosity ad copy, “starting price,” no yard sign, 7-step showing, counteroffer intelligence). The brochure cites an independent 2025 study reporting a 5.8% median price advantage for 11,618 sellers who used the program.
Questions this document answers
The last 11,618 home sellers had a median sale price 5.8% higher than other sales in their local MLS.
This stage runs from any Friday to Monday.
This stage runs from Tuesday to Friday.
This stage runs from Saturday to Monday.
Timeline: this stage can extend for as long as you like.