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J. Leon Wooden says homes that sit on the market aren't overpriced, they're under-marketed. Professional photography, targeted ads, and good storytelling create buyer demand and multiple offers. Fix the marketing before you cut the price.
J. Leon Wooden says homes that sit on the market aren't overpriced, they're under-marketed. Professional photography, targeted ads, and good storytelling create buyer demand and multiple offers. Fix the marketing before you cut the price.
Dropping your price isn't the answer. Homes sitting on the market aren't overpriced; they're undermarketed. Anyone can list a home, but strategy sells it. Professional photography, targeted social media ads, and compelling storytelling create demand. Demand generates multiple offers, eliminating the need to lower your price. Before cutting costs, ask, "Has your home been marketed or just listed?" There's a massive difference that directly impacts your final sale price. The right exposure changes everything.
