Jacob DuttonCorporate Innovation | Venture Building | Value Creation

Building a Corporate Innovation Engine - Component 3: Proven Process

27 Feb 2023 · 1 min

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1:14

In this presentation Jacob Dutton explains why many corporate innovation functions fail: they lack a repeatable, scalable methodology for turning market territories into viable opportunities, validating ideas, and scaling them. He introduces Component 3 – a proven process composed of three sequential phases. The Identification Sprint converts broad market territories into prioritized opportunity statements. The Validation Mission selects a top opportunity and generates ideas that address real customer problems, using rapid testing to confirm viability. The Scale Accelerator then takes a validated idea and builds a repeatable, market‑ready initiative. Dutton stresses that each phase must be underpinned by deep domain expertise and disciplined practices drawn from design thinking, Lean Startup, and Agile, creating a systematic, predictable innovation engine for corporations.

Chapters

Almost all failing innovation functions that I speak to have not found a standard way to identify new opportunities, validate new ideas, or scale them once they become initiatives in market. Before you start building new propositions, you need to land on a methodology for how you're going to do that, right? You know, which methods are you going to adopt in order to run a repeatable, scalable model? You know, your identification sprint really is about how you get from territories into opportunities. Your validation mission is about how you take one of those prioritized opportunities and find ideas or solutions within them that solve genuine problems for customers and users. And your scale accelerator is about how you take an idea from a mission and turn it into a scalable initiative in its own right. So that's component 3. You've got to have proven processes for getting the work done. So that requires deep domain knowledge and design thinking in Lean Startup, in Agile, and you've got to use that to build a systematic, repeatable, predictable method for identifying opportunities, validating ideas within them, and scaling those into, into market.