Future Foundry LIVE: Failing to achieve problem/solution fit

If you don't make sure that the ideas that you're working on solve an actual problem with a demonstrably better solution, that's going to lead to 3 things, right? You'll be spending time working on solutions that you have to then go and find a problem for, which is time-consuming and basically just completely the wrong way around. You'll be working on and prototyping ideas, you know, be that digitally or physically, that nobody cares about. And you'll be jumping from the relatively inexpensive endeavor of working on ideas into the relatively very expensive endeavor of product development, right? Way, way too quickly. So make sure first that you deeply understand the problem, that you have a solution fit, that customers agree that it's a great solution, and that the solution is something that you can make and that will generate a return.