A short motivational monologue (YouTube video) by Jacqueline Elliott urging entrepreneurs to be adaptable and resourceful. The speaker recounts starting a business without funds for marketing or a CRM, improvising with notebooks, and emphasizes that waiting for perfect conditions risks being overtaken by more willing, action-oriented competitors.
Chapters
In business. I'm not saying that you should do that, but sometimes it takes a little bit of guts to just be maneuverable and just find your way through life and things happen. Like, we didn't spend any money on marketing. We still to this day don't spend hardly any money on marketing like we do. I mean, it's crazy that we don't do that, but we didn't have that choice in the beginning. We didn't have the money to spend money in marketing. When we first started, we didn't have the luxury to go get the perfect CRM. We had to experiment with notebooks and all these crazy things because that's what we had to do back then. Most people don't start until they have everything lined up. And what I'm telling you, if you are, you break when things don't go your way. You're going to be smashed by somebody that's less prepared than you, somebody that's willing to dive in and do the work, because that's what we're doing right now.