Jacqueline Elliott argues founders should master selling and improve retention before spending on marketing. A good product with strong retention generates referrals and organic leads. Many people waste money marketing too early; invest first in craft and training so you can sell and retain customers before scaling.
Chapters
When you offer good product, you have a lot of referrals, and that's what we've worked on with our company. But a lot of times people spend that money in marketing, getting customers through the door, but they cannot sell a product. So instead of selling or trying to get more customers through the door, you should really learn how to sell the product that you're selling, become great at it, and really have great customer retention at what you have. And then that way you would create your own leads. And then as you're making money. Because a lot of times people invest money too early into marketing, where they don't really have the money to spend, so they get good at their craft. A lot of takes a lot of training, a lot of self development, a lot of investing in yourself to be the best that you can be before you should really start marketing.