Jacqueline Elliott explains why entrepreneurs stall after hitting early revenue milestones like $100k or $1M. Once you have something to lose, you ease off the intensity that got you there, forcing you to start over and recommit to scale further.
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Yes. I think the reason why people don't scale past a certain level is because they think that after they work a certain amount and they get to that first hundred thousand or that five hundred thousand or that million, like they don't. Sometimes you have to start over to be able to create the next threshold of money, basically. So there's a certain amount of work that you put in. Like when you didn't have anything and you had nothing to lose, you're putting in all of your eggs in one basket, like, basically saying, hey, this is. I'm going to give it my all. I'm going to. I'm going to make this work and I'm just going to. I'm just going to sleep floor. I'm going to do whatever it takes to get to where I need to be. You had nothing to lose. But then what happens is when you make a little bit of money, when you make that a hundred thousand, when you make that 500,000, when you make that million dollars, all of a sudden you have something to lose. They forget what it was like when they didn't have anything. And that's why a lot of times if somebody goes from selling one product to another product, they forget to put in the same work that when they had that first product into this next one, like they didn't have anything. So.