Jacqueline ElliottLeadership Strategist | CEO, Mother, Wife, Legacy-Builder

FAILURE IS IN MY DNA

18 Nov 2025 · 1 min

Watch on YouTube

0:54

Speaker (Jacqueline Elliott) recounts how her parents shaped her—taking her mother’s strong work ethic but not her emotional neglect, and inheriting from her father a tolerance for repeated entrepreneurial failure. These family lessons produced a ‘ballsiness’ that influenced how she and others built the Elliot Group: prioritizing experimentation over perfect planning, embracing failure as part of growth, and moving quickly rather than waiting for ideal systems or processes.

Chapters

My dad lived. He's a very hard working man and my mom was too. She just never took care of me. So I took my mom's work ethic for work and I was like, okay, I'm gonna take that. Instead of having people feel sorry for me for not having the perfect mom because I hated that I'm not gonna live that way. So my bloodline was like changed right there. I'm like, I'm not living that way. And then my dad, I took his failure because he was very ballsy and starting a new business and he would fail over and over and over. And I'm like, hey, how am I going to take that and not be afraid and just go for it and not think so? Part of building the Elliot Group came from my ballsiness of having my dad be a failed entrepreneur over and over because we weren't afraid to fail. While most people are thinking about what they're going to do, lining up everything, the perfect CRM, the perfect sales team, the perfect processes, all these different things while they're trying to set up their business perfectly, we were just freaking trying to experiment and.