Jacqueline ElliottLeadership Strategist | CEO, Mother, Wife, Legacy-Builder

Hitting one big goal will ruin you.Not because you failed.Because now you know what you’re capable.

25 Apr 2026 · 0 min

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After publicly declaring a big goal nobody believed in, including herself, the speaker achieved it and got hooked on that high. Now she keeps chasing bigger targets, addicted to the discomfort and the win. Once you know what you're capable of, smaller goals feel impossible to settle for.

I've found fulfillment in living uncomfortable when nobody believed in me. And I set a BHAG, a big hairy audacious goal, and I said, hey, you know what, I'm gonna accomplish this. Nobody believed it. I didn't even believe it, but I put it out there. And then all of a sudden you happen to magically, by the grace of God or something, but you happen to hit it. All of a sudden you get addicted to setting those big goals because you wanna hit it again and again and again. And then that's the chase. It's a new addiction.