A short spoken-piece advising entrepreneurs on the necessity of getting close family—especially spouses—onboard for sustained success. The speaker argues that inconsistent commitment (quitting, changing course) erodes partners’ trust and that without involving them ventures often fail or relapse after initial gains.
Chapters
Your spouse and your kids. There's some people that you're not going to cut ties with ever, right? How do you get them to support you? How do you get them to follow along with that dream? The thing is that you're comfortable with your spouse and she or she is comfortable with you. And you've said you're going to do something and you've quit along the way, or you've changed your course of action, or you're bringing home leftovers, or you're doing something that they don't believe you anymore. That doesn't mean you're like, oh, this person's not going to support me. I'm going to keep going because it's not going to last. Whatever you think you're building, if that person's not involved, that's not going to last. Last. It's going to run very short. You're probably going to make some money. Then all of a sudden you're going to get really stressed out and you're going to realize why you have to start over. Something's going to happen and you're going to go back down. You're going to hit rock bottom again. It happens. We see it all over with businesses. It happens all the time. It happened to us. So the thing is, how do you build that to be sustainable?