Jacqueline ElliottLeadership Strategist | CEO, Mother, Wife, Legacy-Builder

It’s time to stop avoiding the pain 😨 // JACQUELINE ELLIOTT #shorts

18 Nov 2025 · 1 min

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0:34

Jacqueline Elliott talks about why business owners need to stop avoiding pain and lean into discomfort instead. She argues that sitting with what's hard is where real growth happens, not in the comfortable parts.

Chapters

You're going to have to get addicted to some of that hard in order to make something happen. That's why owning a business is so hard, because it's really hard. There's a lot of obstacles, and everybody seems to give up. And that's the difference. If you can endure that pain and you can make it a part of your identity, a part of your DNA, you will find so much fulfillment on the other side that it will not be pain anymore. You find that addiction of being uncomfortable, so that discomfort actually becomes comfort later in. It's the craziest thing, because that's the only way that you find growth.