Jacqueline Elliott's family made free YouTube videos for over a year without earning anything, selling their house, pool, and toys to survive. The parents positioned their kids as part of the journey, calling them future first employees and leaders.
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We made free YouTube content for a year, over a year, without making a dollar. You know how hard it is to freaking learn and make money and have all that, to go to nothing for a whole year and sleep on mattresses? We had a vision. We knew what we wanted, and we included our kids. We sold their toys, we sold our house, we sold their swimming pool. We sold everything that they had, and they slept on mattresses. And I told them, hey, we're going to get closer than ever. We're going to live there. We're going to jump on the beds and do some cool stuff that we've never done before, and we're going to get so close, and we're going to Company, and guess what? Dad and mom are going to do this together, and you guys are going to be a part of it. And you guys are going to be the first employees. You're going to be the CEO and you're going to do this, and you're going to be leaders, and you're going to be awesome, and you're going to be amazing. And they're like, okay. They did not complain.