Close Deals or Close Your Business: How to talk to a seller who won't come down on price

25 May 2024 · 1 min
0:43

In this segment, Jake Burhans walks through a practical phone‑call script for closing a real‑estate deal when the seller is hesitant to accept the offered price. He advises first confirming the seller’s decision‑making context (e.g., whether she’s spoken with her spouse), then presenting the price ($121,000) and immediately moving to next‑step actions if she agrees. If the seller balks, Burhans recommends reiterating the deal’s value—no commissions, no closing costs, and added benefits (X, Y, Z)—while stressing the need for mutual compromise and urging the seller to work with the buyer to finalize the transaction. The overall goal is to keep the conversation focused on progressing toward a signed agreement.

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