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Jake Burhans argues that early startup success is the time to double down, not ease up. When you've landed a few deals and have some cash, reinvest it aggressively to accelerate growth and lock in momentum.
Jake Burhans argues that early startup success is the time to double down, not ease up. When you've landed a few deals and have some cash, reinvest it aggressively to accelerate growth and lock in momentum.
We've realized that once we feel like we're getting ahead, we've gotten a few deals, we got a little bit of cushion, that's exactly when we need to double down and triple down on the business, right? So instead of kind of taking a back seat and relaxing because we have some breathing room, we need to double down because that's the time when you have a little bit of extra capital, you can put it back into the business and you can grow it.
