Jake Burhans walks through his company's lumpy sales year: months with zero deals, then three or four at once, ending with $200,000 in Q4. Averaging two deals per month hides the real pattern. Looking at monthly numbers instead of annual totals shows what actually happened.
It's interesting though, because those first few months we'd go a month without a deal, right? We'd go a deal, no deal, a deal, no deal. Then we had a few months of like 3, 4 deals, 3, 4 deals, and then no deals for 2 months. And then fourth quarter we did like $200,000. So it's not like it's just like this the whole year. Like you would think, okay, we did, we did 25 deals. Oh yeah, they did 2 deals a month. No, they did like 1 deal the first quarter, 5 the second. That's what it looks like to make up the whole. Like you just see the averages.
