From First Generation American to Winning Best in Business: How this Entrepreneur did it!

4 Apr 2023 · 35 min
34:30

In this 30‑minute interview, host Jake Burhans talks with Oscar, founder of First Gen Multimedia (formerly First Gen American), about his path from a first‑generation immigrant background to building a community‑focused media company. The conversation begins with a catalyst incident during the COVID‑19 pandemic when a local radio host shamed Spanish‑speaking landscapers, prompting Oscar to mobilize his community, gather 48,000 petition signatures, and secure a radio time slot for his pilot podcast. This experience sparked the creation of First Gen American, a platform that amplifies diverse first‑gen stories. Oscar recounts his earlier entrepreneurial foray into a barbershop, describing how he learned business fundamentals through trial‑and‑error, partnerships, and hands‑on involvement. He emphasizes the need to understand every weak link in a venture, stay data‑driven, and know when to pivot versus persisting. The dialogue explores limiting beliefs tied to being a first‑gen entrepreneur, the importance of a clear vision, and the role of supportive networks and mastermind groups. Oscar shares practical advice: write down ideas, develop a protected plan, formalize the business entity, and keep personal affairs in order. He also highlights daily habits—listening to his own shows and staying connected with guests—as sources of motivation. The interview closes with Oscar’s request for audience support and a plug for his website (fgmshows.com).

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