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Jake Burhans frames tough sales prospects as video game bosses you need to beat. Treating difficult interactions as level-up challenges keeps you engaged and builds confidence instead of making you avoid them.
Jake Burhans frames tough sales prospects as video game bosses you need to beat. Treating difficult interactions as level-up challenges keeps you engaged and builds confidence instead of making you avoid them.
There's always gonna be tough sellers out there. I like to make it a game for myself. So every tough seller I think of as a boss. Can I beat the boss? Can I beat the boss and make it to the next level? So instead of shying away from those people that are a little more difficult, I try to gamify it and look at it as like a challenge. Can I beat this boss? Can I make it to the next level?
