How are we marketing to sellers? 📈 Drive leads in the door, make offers, close deals.

Name: How are we marketing to sellers? 📈 Drive leads in the door, make offers, close deals.
Uploaded: 2024-03-06T23:27:36+00:00
Duration: 20 s
Channel: Jake Burhans
Description: In this brief meeting, Jake Burhans and two other participants discuss their seller‑lead marketing approach. They decide to use a “blanket paint”…

6 Mar 2024 · 0 min

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In this brief meeting, Jake Burhans and two other participants discuss their seller‑lead marketing approach. They decide to use a “blanket paint” method—applying a broad outreach campaign—while filtering only for absentee‑owner properties. The team agrees to apply this owner‑occupied filter across all target areas, first concentrating on Florida, which they view as a high‑performing market, and then expanding into North Carolina. The conversation emphasizes keeping the targeting criteria simple, leveraging the current data set, and riding the momentum of strong results in Florida before moving to the next state.

Yeah, because I mean, dude, we're— because the only filter we're putting on is absentee owner, right? So if we go blanket paint, it's just going to whittle down the data even more. It's like we're already like so broad. We're as broad as we can get pretty much.
However though, let's say we do blanket— we're doing like paint but owner occupied.
Yes, I agree. Blanket paint. So we can hit Florida, do owner occupied, but we do blanket paint owner occupied.
Yeah, exactly.
I think we should do that honestly next after Just like repull all these towns that we already have, like, been cranking in. Blanket paint, owner occupied, and then go into North Carolina. Like, really just get everything in Florida since Florida's just ripping for us. Let's just, let's just ride the wave.
Yeah, no, I agree.