Jake Burhans calls leads twice in the morning and twice at night, then follows up every 3 to 7 days depending on how interested they seem. Hot leads get contacted more often, cooler ones less, keeping the conversation going without pushing too hard.
on the way home. What is my follow-up cadence looking like right now for the acquisition seat? I'm going to follow up in the morning with a double dial, and then I'm going to follow up in the evening with a double dial, kind of depending. Usually I do that, try to get them because they might be working in the morning, not working in the evening. And then I'll touch base every 3 to 7 days after that, depending on if the lead's hot or warm, might be sooner or longer, but that's typically what we're doing for a follow-up cadence. It's double dial in the morning, double dial in the afternoon. And the main reason for that again is because a lot of times people may be working in the morning, but you can catch them
