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In this brief video, real‑estate professional Jake Burhans shares a concrete negotiation technique for lowering a seller’s asking price by roughly 5‑10 %. He advises the buyer’s agent to tell the seller that after accounting for realtor commissions, closing costs, and other fees, the seller’s net proceeds from a $200,000 sale would be about $185,000. By presenting this realistic net‑proceeds figure, the seller is more likely to accept a lower price, as they see the true amount they will walk away with.
