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In this segment of Jake Burhans’ YouTube video “How To Negotiate Like A Ninja!”, the host breaks down a specific seller archetype he calls the “novation” personality – a moderately motivated seller who wants to sell but lacks urgency. Burhans explains how negotiators can move such sellers over the edge by framing the deal as a win‑win, emphasizing that both parties benefit, and by offering flexibility on price and terms. He stresses the importance of collaborative language (“both of us”) and the need for the seller to cooperate in order to close the transaction.










