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In this brief instructional video, Jake Burhans shares his personal experience with early cold‑calling attempts, explaining how his initial focus on extracting information from sellers left him feeling lost and unable to listen. He describes a pivotal shift: prioritizing a genuine conversation over a scripted agenda and using a notepad to periodically reference needed details. This change helped him stay engaged, listen better, and keep the call flowing. He ends by inviting viewers to comment with their own seller‑talking strategies.
