Jake Burhans describes his sales hiring filter: candidates submit a resume, a recorded sales call closing a deal, and a 2-3 minute video answering role-specific questions. He treats it as a test of whether someone will follow instructions and put in effort. Anyone who skips these steps probably won't perform anyway.
A+ Talent really is the key to everything. So all of our application forms for cold caller, lead manager, acquisition rep, sales manager, I have them submit 3 things: the resume, a sample call of them closing a deal, and an application video. 2-3 minute video, different questions for different positions, but just showing some effort. If you can't even do the first 3 things, then I don't want you on the team at the end of the day. It's a little bit extra, but you You gotta think, I always ask myself, if I really want to apply for a position, I'm gonna follow everything in the application. If you can't even submit a resume, a sample call that you probably already have saved on a computer and take 2 minutes outta your day to create a little video on why you're a good fit for the position, then are you really an A+ player? So it's a great way to just filter people out and you'll be looking through these resumes and a lot of people just don't do it. And some of their answers to the application are good, but it's like, why can't you follow simple instructions? That's the question, but quick little filter there to sort through and find the best players.
