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Jake Burhans breaks down how to categorize sales leads: hot leads close within 7 days, warm leads within 30 days, and cold leads take longer. The system helps you prioritize who to call first.
Jake Burhans breaks down how to categorize sales leads: hot leads close within 7 days, warm leads within 30 days, and cold leads take longer. The system helps you prioritize who to call first.
We have 3 categories for our leads, right? We have hot leads. These are people who could sign a contract within the next 7 days. We have warm leads, which are people who could sign a contract within the next 30 days. And then everyone outside of 30 is essentially cold.
