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Jake Burhans says sales is easy when you're genuinely passionate about what you're selling. It's not about tactics or tricks, just communicating the dream behind the product. Authentic enthusiasm makes the work light.
Jake Burhans says sales is easy when you're genuinely passionate about what you're selling. It's not about tactics or tricks, just communicating the dream behind the product. Authentic enthusiasm makes the work light.
I don't feel that. Yeah, you gotta like it. But whatever you do, there's a selling part of it, you know. Selling is really just like expressing the dream, the vision of it. That's all it is, which is exciting, you know. You're expressing the dream, the vision of whatever you do, whatever your service is or whatever your company does. And if you're passionate about it, then it's just light work, you know.
