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Jake Burhans explains why real estate sellers don't always chase the highest price. Many prioritize solving practical problems like quickly exiting a property or taking their belongings with them over maximizing profit.
Jake Burhans explains why real estate sellers don't always chase the highest price. Many prioritize solving practical problems like quickly exiting a property or taking their belongings with them over maximizing profit.
grandkids. Like, it's crazy. It's like, it's not about the money all the time. That's one thing that I learned. It's just that it's about solving his problem, right? And I remember him saying to me at one point too, it's like, you could offer me $238,000 or $138,000, right? It doesn't really make a difference here because his biggest thing was he just wanted to get out of the property, take his things, and go, right? So this is like one of the things I'll talk about later. One of the key takeaways is it's not always about the money for people, right? It's about their solving their problems and Despite what you may think, price isn't the most important thing to all sellers, right? I mean, 95% of the market, yes, they should be selling their property on the market. And that's what we do. We push people to list their property on the market.
