Jake Burhans frames his advice as personal experience, saying "this is what has worked for me" instead of "you should do this." It's harder for viewers to argue with someone's own results than with prescriptive claims about what others should do.
One of the important frames I've been trying to come from when I'm posting my social media is the frame of, this is what I've done, this is what has worked well for me, versus this is what you should do, right? Because when I say, well, this is what's worked well for me, no one can really refute that and say, no, it didn't work well for you. But when I tell someone, this is what you should do, everyone always says, well, who are you?
