Jake Burhans explains why he frames advice as personal experience rather than prescription. Saying "this is what I've done, this is what has worked for me" invites less pushback than "this is what you should do," which makes people question his authority.
One of the important frames I've been trying to come from when I'm posting my social media is the frame of, this is what I've done, this is what has worked well for me, versus this is what you should do, right? Because when I say, well, this is what's worked well for me, no one can really refute that and say, no, it didn't work well for you. But when I tell someone, this is what you should do, everyone always says, well, who are you?
