One of THE hardest things to do

11 Jan 2023 · 0 min
0:22

In this brief reflective monologue, Jake Burhans discusses his struggle with focusing on factors outside his control, particularly in the context of sales. He emphasizes that the outcome of any transaction—whether a deal closes or falls through—should not dictate his daily focus. Instead, he advocates concentrating on the consistent, controllable action of making sales calls each day, regardless of results. By repeatedly reminding himself to prioritize the process over the result, he aims to maintain productivity and reduce anxiety about outcomes.

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