Price Anchor: What to do if a lead comes into our system with no apparent motivation/reason to sell

4 Mar 2024 · 0 min
0:16

Jake Burhans explains how to test if a real-estate lead actually wants to sell. Tell them other investors are buying similar properties at 50% of the Zillow estimate, then make a low offer based on that. If they say they might consider it, they're worth pursuing.

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