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In this instructional segment, Jake Burhans explains how real‑estate investors can evaluate a property's rental income to uncover value‑add potential. He advises first identifying the current (in‑place) rent for each unit—using the example of 2‑bedroom apartments—and then comparing those figures to prevailing market rates. He recommends practical tools such as Rentometer and Zillow to obtain market rent data. When a noticeable spread exists between the in‑place rent and the market rent, it signals an opportunity to increase rents after improvements, thereby adding value to the investment.
