Jake Burhans argues that affirmations fail without the matching emotion. Pairing a thought like "I am calm, cool, and collected" with genuine calmness rewires your subconscious to adopt it as your baseline, shifting how you respond automatically.
The thought needs to be paired with the corresponding emotion, right? So the goal is the new belief you're trying to install, whatever it is in your life, repetition. So thought with emotion. So the thought of what it is, but the emotion really is what wires it into the body, into the subconscious mind. So if you tell yourself in the mirror, this is why affirmations may not work, but if you tell yourself in the mirror, I am, I am cool, I am calm, cool, and collected, but you feel fear and chaos, the feeling is much stronger. That energetic signal of the feeling is gonna override any thought you have. So the thought needs to be paired with the corresponding emotion, right? I am confident. I am calm, cool, and collected. You need to feel calm, cool, and collected. And over time, you reprogram your body to have that be its new baseline. And now your subconscious mind is working for you because in that environment, you naturally respond calm, cool, and collected. And that's just it. So it's this process of reprogramming ourselves. We want to change these things in our life and, and act in different ways and be different ways, it all starts with, with identity and reprogramming the subconscious programming.
