Jake Burhans started in real estate chasing money because his family had none. He shifted to a purpose-driven approach: solving problems for distressed homeowners, feeding his employees' families, and teaching real estate knowledge. His social media now focuses on education and inspiration instead of profit.
What was your first love? How did you know you loved wholesaling? Wholesaling. This is— I talked about this on stage tonight, but it wasn't necessarily, honestly, that I loved wholesaling. And I'll admit it, entrepreneurship in the beginning was about money. I wanted to make a lot of money because we never had money. But now it's more about the purpose behind it, right? What's the purpose of the business to the marketplace? Well, the purpose is to provide creative solutions for people struggling to sell their home because they're in whatever distressed situation and helping them move on in their lives. What's the purpose for the employees of our company? The purpose is to feed their families, create financial abundance for them, create real estate knowledge for them so they can build long-term wealth. Those are the purposes of that, right? And even with my social media, the purpose of social media is to educate, motivate, inspire, and teach.
