The Art of Negotiation #realestate #realestateinvesting #sales #negotiation

20 Jan 2024 · 1 min
0:40

In this brief monologue, Jake Burhans discusses the delicate balance required when making low offers in real‑estate negotiations. He explains that an offer must be low enough to pull the seller toward their bottom line, yet not so low that it insults the seller and ends the dialogue. This balance is highly subjective and varies from call to call. Over time, as a negotiator makes more offers, they develop a feel for where that line lies, learning through experience rather than a fixed rule.

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