The Recipe for Cold Calling Success in Real Estate

Name: The Recipe for Cold Calling Success in Real Estate
Uploaded: 2024-07-06T01:36:46+00:00
Duration: 18 s
Channel: Jake Burhans
Description: In this segment, Jake Burhans emphasizes that successful real estate sales depend on a steady lead flow, especially when using cold callers. He explains…

6 Jul 2024 · 0 min

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In this segment, Jake Burhans emphasizes that successful real estate sales depend on a steady lead flow, especially when using cold callers. He explains that the conversion ratio typically requires 50–80 leads to secure a single contract. With a single cold caller generating about 2 leads per day (≈10 leads per week), it would take roughly 7–9 weeks to accumulate enough leads for one deal, making the process too slow. Consequently, Burhans recommends employing multiple cold callers—3 to 4 simultaneously—to dramatically reduce the time to close contracts and increase overall deal velocity.

You need lead flow, especially with cold callers, because it's such a number game. Cold calling, you're typically looking at about 50 to 80 leads to a contract. So if you have a cold caller getting 2 leads a day, right, that's 10 leads a week. That's going to take you, you know, 7, 8, 9 weeks to even have a shot at that deal. So with only one cold caller, it's going to take forever. So you might as well just have 3, 4 cold callers going at it.