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In this brief spoken segment, Jake Burhans answers the question “What’s your big why?” by stating a simple, personal mantra: “Why not?” He explains that his driving purpose is to build something incredibly impactful within his single lifetime, and he frames the choice not to pursue such ambition as a disservice to himself. He reflects on future regret, imagining himself at age 80 looking back and wondering why he didn’t start a business or create meaningful work. The core message is that the absence of a compelling reason to act—“why not?”—should be the catalyst for bold, purpose‑driven action.
