Jake Burhans says you're the X factor in whatever you do, and authenticity is what gives you the edge. The world is starving for it. Stop performing and be yourself, or you'll be miserable.
Do you understand that you are the X factor? Like, you are the edge in anything that you do, whether it's making social media content or it's doing sales or it's relationships or life in general. The thing that gives you the edge is you being you, you being authentic. The world is freaking starving for authenticity. It's starving for someone to just be themselves and be natural. So be you and you'll win.
