THIS is What’s Holding You Back

Jake Burhans argues that identity drives behavior more than willpower. If you see yourself as a high-earning entrepreneur or healthy person, the actions needed to get there become automatic. Shift your self-image first, and the results follow.
Chapters
If you don't see yourself as a successful entrepreneur, how are you going to be a successful entrepreneur? If your self-image is not in alignment with who you want to be, you will never succeed at that thing. If you want some level of business success or you want to be healthy or you want to be the best version of yourself, what does that version of yourself think like? How do they behave? How do they act? How does someone who makes double the amount of income that you're making now, how do they behave? How do they act? What do they do every single day? You need to see yourself as that person. If you're someone who's only ever made $50,000 a year and you want to make $150,000 a year, you have to believe that that's who you are. Everything flows downstream of our identity. So if you don't see yourself as a healthy person, it's going to be hard to get up to go to the gym every morning, right? You're going to need discipline. You're going to need willpower. You're gonna need motivation. But when you see yourself as a healthy person, that's just what you do. You just wake up and you go to the gym. There's no discussion in your head about should I do it? Should I not do it? No, it's just who you are. Just like brushing your teeth in the morning. Do you need to wake up every single morning and scream scream at yourself in the mirror to brush your teeth and motivate yourself? No, that's just who you are. You brush your teeth. So as you look at your goals and what you want to do and what you want to accomplish, ask yourself, am I being the person required to get the result that I want?










