Jake Burhans explains how chronic stress shuts down your prefrontal cortex, the part of your brain that handles strategic thinking. When you're stuck in fight-or-flight mode, you can't build a business. You have to manage stress to keep your brain open enough to think clearly.
Why? Because your brain is open. If you're constricted and running around in fight or flight, in stress and anxiety and worry, your brain is literally shut off, okay? Your neocortex, your prefrontal cortex, it's shut off because your body thinks that you need to freaking run from a predator. How are you supposed to build a business like that? How are you gonna build a business acting like you're gonna get eaten by a lion? It just ain't gonna happen.
