Jake Burhans argues that real change requires reprogramming your subconscious mind by adopting the identity of who you want to become. Your subconscious resists change because it craves familiarity, so willpower alone fails. His framework: believe in the new identity, act like that person, and let those behaviors reshape who you are.
You need to act as the identity of the person that you want to become. So the subconscious mind, the nervous system, it loves what's familiar. So if what's familiar for you is suffering and pain and negativity and all this stuff, it doesn't, you know, your subconscious mind isn't trying to, its goal isn't to make you happy. Its goal is to keep you in what's familiar. So if you've conditioned your body over time to think and feel in a certain way, When you try to consciously change, it's like, it's like paddling upstream. So the goal becomes you have to change the subconscious program. When you change the subconscious program around your beliefs, then these things— your behavior naturally aligns. And the biggest thing with the whole subconscious programming is the identity. You need to act as the identity of the person that you want to become. I call it the Believe, Behave, Become framework. You got to believe and imagine this identity. Be this identity first. I'm a person who looks at challenges as opportunities to grow at work, okay? Instead of the one who freaks out in stress and anxiety. You believe it first, then you have to behave in accordance with that type of person. But you have to behave in accordance with that version of yourself.
