Why Hustle Culture is Killing Your Success

Jake Burhans argues that hustle culture burns people out before they can succeed. Real entrepreneurial wins take 15 to 20 years, not a sprint. His partner Isaiah says it best: "Live like it's your last day, plan like you'll live forever."
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My business partner Isaiah talks, has this one saying, it's, uh, live like it's your last day, plan like you're going to live forever. I think it's a good balancing. He's always had a lot of balance where I have not had balance. I have been like overbearingly just work, work, work, work, work, which I've learned to not be like that as much because I need to be sustainable if I'm really going to be like this. Yeah, it doesn't matter what I do in a year or 2 years. That's nothing. It's like the real results come over 15, 20 years.
Yeah, right. Yeah.
So who's going to be here in 15 years? Not me if I work like I had been the past year and a half, right?
Yeah.
And I think there's this mindset of this hustle culture on entrepreneurship. We have to work, work, work, work, work, which you do. You do have to put in the work in the hours. But, you know, I think working at a sustainable rate is much more important. Like, there's no race. There's really no race to get there. There's not. And if you just play that long game and like, hey, I'm going to get there whether it takes me 5 years or 10 years, I don't really care. I'm just never gonna quit and I'm gonna do everything that I can every day, but I'm not gonna drive myself over the edge so I'm miserable all day long or whatever, you know, you're just overworking yourself. It's just for what? Yeah, for what? There's not even— there's no point.
I've had that shift recently where, um, you know, when I was first jumping into it, I was like, I gotta answer every call, I gotta do everything, do it, do all this stuff, and I was burning myself out. And when— and I was also like neglecting the other stuff in my life And I got like this, this whole year, I'd say I've just been more taking things as they come and being grateful for the other things around the business. Yeah, you know.










