Jake Burhans warns that chasing external achievements you don't actually want leads to treading water for a decade. He argues that focusing on 1% daily improvement and enjoying the process beats fixating on a distant goal you're not sure you want.
do not spend the next 10 years of your life working for something that you don't even want. I think a lot of us get into entrepreneurship or are chasing some goal because we think it's going to make us feel a certain way. We think it's going to give us something that we're missing. So we're just like treading water, right? We're treading water. We're running around like a chicken with our head cut off because we believe that at some point we'll get to some level in the business or in life where we'll no longer have to tread water. If you are conditioned to tread water all the time, doesn't matter how much money you have, It doesn't matter how much of your time you bought back or wherever the business is, you're going to continue to tread water because that's how you've wired your system. So don't spend the next 10 years treading water trying to get somewhere because you're going to get there, realize it wasn't the answer, then have wasted 10 years of your life. Do not do that. Okay? Enjoy the process. Understand that it's about getting 1% better every day. It's about the incremental growth that you are going through, and then you'll get to the result probably even quicker. But it's not about getting anywhere. It's about getting 1% better and really just truly enjoying every day that you are moving forward.
