Jameson CampAdvising on AI and GTM | 2x Exits

$300k opportunity to buy and flip this business

6 Mar 2024 · 1 min

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1:14

In this concise monologue, the presenter examines a small e‑commerce site that sells drawing‑mannequin supplies and currently generates about $3,000 in monthly profit, primarily from organic Google search traffic. He outlines three concrete growth levers: (1) renegotiating supplier contracts to improve margins, (2) launching an organic social strategy by partnering with existing drawing creators or curating a themed page, and (3) running simple paid retargeting ads. He emphasizes that while the business won’t become a massive brand, scaling to $10,000 per month is realistic. Using a typical marketplace multiple of 30× monthly profit, he estimates a potential exit value of roughly $300,000, framing the opportunity as a buy‑and‑flip side hustle.

Chapters

You could have bought this drawing supply website and turned it into a 6-figure side hustle, but you didn't. So let's take a look at how it was done. Every week there's thousands of small internet businesses that already make money for sale, but tons of them are total, total trash. So give me a follow if you wanna see some of the good ones. Okay, so this website sells these, you know, these mannequins that people use to draw from, sells those. Some basic highlights of the business. It's making about $3,000 a month. It gets almost all of its traffic from organic search, i.e., for free from Google. And there's some clear major opportunities for growth. Let's look at 3 ways you can improve this business. First, negotiate some better margins and find better pricing from suppliers. Here, I did the work for you. A quick search shows me a better price already. Next, you could implement a fantastic organic social strategy. Now, some of you might wanna talk to the camera like this, or some of you might generally hate talking to the camera like this. So you can partner with creators who are already drawing on the internet. Here's some. Either create a theme page that gathers all their stuff, make sure to give everyone credit, or partner with some on this business and sell it to their audience. Some very simple paid ad campaigns would work well with this too. Just retargeting will do it. Now, this is not going to ever be a $100 million brand, but it could be a $10,000 a month one pretty easily. These businesses sell for 30 times their monthly profit. That means this would be a $300,000 business on the exit.