Most salespeople ignore the gap between booking a call and the call itself. This system fills it: send a confirmation text, run retargeting ads with testimonials and objection videos, email the same content, then remind them before the call. Prospects arrive primed and ready to buy.
Chapters
How come no one's talking about how to actually get someone from when they've booked a call to making it super easy to sell them? So I've sold a few million dollars through sales calls in my life. I'm not a salesperson, but I've run some businesses that do that, and everyone forgets the most important part. Let me show you what you need to do after you booked a call. Okay, so normally people get someone to book a call, then they hope they show up to the call, and they hope they try and sell them in one call. So first, the customer books a call, they get a confirmation text or a confirmation email. Then after the confirmation is sent, they should be put into a retargeting sequence, right? So they should be going into your Meta ads where they're being shown several different things from customer testimonials to presenting objection handling to providing answers to FAQs they have. This is happening the entire time in between when they booked the call and when they're supposed to get on the call. The idea is that by the time they get on the call, they're fully primed, fully ready, fully excited to buy. So it's easy to close. And I want to do the same thing with sending some emails that address those, and then also some emails that have some testimonials. Again, you're just providing value. This is the last step, and it might be the most important. It's just a reminder text or email that gets them actually on the call.